Mobile App: Survey Analytics

Once you successfully create and launch your app survey campaign, you can track its performance on the Analytics page.

On this dashboard, you can perform the following actions:

Click the See Analytics button against the campaign that you want to analyze.

The Results page helps you filter results and export reports.

Filtering

You can filter the results based on goals, parameters, report type, and platforms (all platforms, Android, iOS).

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You can see the campaign goals that you configure in the campaign options on the Results page.

Date Range

You can view your results based on specific date ranges.

Reports

You can export campaign analytics, leads, and coupons and view reports on your analytics page.

Export Campaign Analytics

Select Reports > Export to click the Create Report button.

Once your request is received, you will see a message and a progress bar indicating that your report is being generated.

Click the View Reports button to see your generated reports in XLS format.

You can export your results to your local computer with the following details and metrics:

Campaign name
Variations
Segment name
Global frequency capping status
Start date & time
End date & time
Impression
Users
Button clicks
Primary goal & secondary goal(s) if applicable
Uplift
Significance
Revenue & converted revenue

Export Leads

Select Reports > Leads to request your report.

You will receive an email with a CSV report in your inbox.

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The Export Leads button is available only for the campaigns where you can collect leads from users.

Export Coupons

Select Reports > Coupons to request your report to see which coupon codes are offered to which users.

You will receive an email with a report in XLSX format in your inbox.

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The Export Coupons button is available only for campaigns that allow you to upload coupon codes.

Metrics

For your campaigns, you can view the following metrics:

Impressions: The number of times the campaign was viewed by users. This metric covers the users who view the surveys but not those who submit them.
Users: The number of users that viewed your campaigns.
Conversion Rate: The percentage of the conversions to the impressions.
Conversions: The number of successful goal accomplishments.
Revenue by Currency: The value of purchases by users who started shopping by clicking your variant.

Performance by Metrics

This chart displays your variants' impressions and conversions daily, weekly, or monthly.

Variants Metrics

The variants table displays the variants of your campaign and their breakdown of impressions, conversions, conversion rate, and revenue by currency. You can also click the Preview button to see a preview of your variation.