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Lytics is a Customer Data Platform (CDP) that empowers businesses to harness the power of data to drive personalized marketing initiatives and enhance customer experiences.
The integration between Lytics and Insider One facilitates the synchronization of customer data, events, and attributes, enabling brands to leverage Lytics' comprehensive audience profiles and event data within Insider One's powerful personalization platform.
Use Cases
By unifying customer data from multiple sources and applying AI-driven insights, Lytics enables brands to understand their customers more deeply and engage them in meaningful ways across multiple channels.
Sync Lytics Audiences
Transfer Lytics audience profiles to Insider One through batch or real-time processing, enabling personalized messaging across 12+ channels, including Email, SMS, WhatsApp, and more.
Sync Lytics Events
Utilize Lytics event data to create unique, personalized web experiences, such as social-media-like stories or social proof campaigns. Based on synced events, trigger cross-channel journeys at every customer journey stage.
Integration with Insider One
Start leveraging the power of Lytics and Insider One integration to transform your marketing efforts and deliver exceptional personalized experiences to your customers. For further information about Lytics and Insider One integration, refer to Sending Lytics Data to Insider One.