Integrate Insider Tag into your website

Now you can complete this integration on Insider One's new onboarding center. Refer to Insider Onboarding Center for further details.

Insider Tag integration is required to track user behavior on your website and understand their actions, such as purchase and visit history, including the items/content they visit, purchase, or abandon.

We recommend loading the Insider Tag as an asynchronous tag. Asynchronous integration prevents pages from being blocked while the Insider Platform renders changes on your website.

This guide explains the following steps:

Insider tag code

The following asynchronous JavaScript code is designed for both HTTP and HTTPS pages of your website.

<script async src="//{partnerName}.api.useinsider.com/ins.js?id={partnerId}"></script>

Insider One team will provide you with {partnerName} and {partnerId}. The {partnerName} value should be lowercase.

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For synchronous integration, remove async attribute from the script.

Where and how can you integrate it?

Add the provided JavaScript code —adjusted to include your {partnerName} and {partnerId} — to all pages of your website without additional modification.

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Avoid adding this script to pages containing sensitive information (e.g., payment pages that contain credit card information). If there is another page where the details of purchased products can be captured, add this script to that page instead.

For optimum performance, we suggest inserting this code between your website's <head> and </head> HTML tags.

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Be sure to whitelist *.useinsider.com. If you are using firewalls on your local network, this will ensure Insider personalizations still function properly and fully.

Integrate Insider Tag into your website

Insider tag code

Where and how can you integrate it?

Next steps