Agent One is Insider One's agentic AI system for customer engagement. It plans, executes, learns from, and optimizes your engagement toward your goals, so every journey gets sharper with every interaction.
A generative AI assistant waits for a prompt and completes one task. Agent One works toward an outcome: its agents plan, reason, act, remember context, learn from results, and adapt what they do next.
Two systems, one shared customer profile
Agent One brings together two multi-agent systems, built to work together from day one:
Agent One Teams: Runs customer engagement for your team. You set the outcome, and its agents choose the audiences, journeys, content, channels, and timing to reach it.
Agent One Audiences: Listens to every customer. It understands intent in the customer's own words and turns it into better decisions and experiences across every touchpoint.
Agent One Teams acts on what customers do. Agent One Audiences captures what they say. Both enrich the same customer profile, so every decision draws on the fullest picture of each customer.
Engagement that improves itself
Every action becomes intelligence for the next one. Agent One runs a continuous loop:
Define the outcome. Set your commercial objectives, customer goals, constraints, approval rules, and brand standards.
Let the agents plan and act. Specialist agents decide the audiences, journeys, content, channels, timing, and actions your objectives need.
Learn from both sides. Agent One learns from customer responses, conversations, behavior, journey performance, and business outcomes.
Improve what happens next. In Co-Pilot mode, the agents adjust journeys and interactions based on what they learn, within your guardrails and approvals.
The result: performance compounds over time instead of resetting with every campaign.
Autonomy on your terms
You decide how far the agents go. Choose one of three modes, and set the level separately for each use case and channel.
Mode | Who leads | What Agent One does | Best for teams that want |
|---|---|---|---|
Command Mode | Human-led, AI-executed | Completes execution across journeys, campaigns, segments, content, reports, and workflows from your clear instructions | Faster time to market and fewer repetitive tasks |
Advance Mode | Human-led, AI-advised | Analyzes data, surfaces opportunities and risks, and recommends the best actions | Smarter recommendations and stronger decision support |
Co-Pilot Mode | Controlled autonomy | Decides and optimizes within the goal, budget, approvals, brand limits, and performance thresholds you set | Autonomous optimization within clear, human-defined limits |
Start where your team feels confident. The Insider One team guides you through each stage as you increase autonomy, one decision at a time.
Built for your stack and your channels
Agent One works wherever your data lives and however you choose to activate it.
Purpose-built agents: Every agent runs inside an engagement-specific pipeline, with brand-voice and guardrail checks on everything it produces.
A shared intelligence layer: The Agentic CDP gives every agent live profile data, context, memory, consent, interactions, and outcomes, and updates the profile after each interaction.
Open and composable: Connect through native and zero-copy integrations, open APIs, and Model Context Protocol (MCP).
Every channel your customers use: Agent One coordinates engagement across email, SMS, WhatsApp, web, mobile app, push notifications, conversational experiences, and emerging AI interfaces. Available channels depend on your implementation and selected Insider One products.
You stay in control
Agent One doesn't replace your team; it takes on more of the execution, so your team can focus on strategy, creativity, and the customer experience. Your team defines the outcomes, guardrails, brand standards, and level of autonomy. Every decision and action Agent One takes is visible, trackable, and governed.