How to create an Architect journey

  • Updated on May 9, 2025
  • Published on Mar 24, 2022
  • 1 minute(s) read
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This guide acts as a complete outline and walks you through the steps that you should complete to get started with Architect.

1

Overview

1.1
Introduction to Architect
1.2
Omnichannel Strategies for Digital Marketers
2

Complete Integrations

2.1
Before Integration
2.2
Channel Integration
2.3
Data Ingestion
3

Learn Basics

3.1
Terms to Know
3.2
Listing Page & Elements
3.3
Journey Templates
3.4
Canvas Tools
3.5
Set Goals
3.6
Anatomy of a Journey
4

Create Your Journey

4.1
Navigating to Architect
4.2
Select A Starter
4.3
Add A Wait Element
4.4
Add A Check Element
4.5
Add A Channel Element
4.6
Add an Action Element
4.7
Journey A/B Split
4.8
Next Best Channel
5

Launch Your Journey

5.1
Journey Language
5.2
Activation Day & Time
5.3
Activation Statuses
5.4
User Eligibility
6

Test Your Journey

6.1
Test Options
6.2
Testing A Journey
6.3
Track Users
7

Check Analytics

7.1
Live Stats
7.2
Channel Analytics
7.3
Single Journey Analytics
7.4
Analytics Dashboard
8

Optimize Your Journeys

8.1
Optimization of Journeys