How to create an Architect journey

Updated on May 9, 2025
Published on Mar 24, 2022

1 minute(s) read

This guide acts as a complete outline and walks you through the steps that you should complete to get started with Architect.

1

Overview

1.1

Introduction to Architect

1.2

Omnichannel Strategies for Digital Marketers

2

Complete Integrations

2.1

Before Integration

2.2

Channel Integration

2.3

3

Learn Basics

3.1

3.2

Listing Page & Elements

3.3

Journey Templates

3.4

3.5

3.6

Anatomy of a Journey

4

Create Your Journey

4.1

Navigating to Architect

4.2

Select A Starter

4.3

Add A Wait Element

4.4

Add A Check Element

4.5

Add A Channel Element

4.6

Add an Action Element

4.7

Journey A/B Split

4.8

Next Best Channel

5

Launch Your Journey

5.1

Journey Language

5.2

Activation Day & Time

5.3

Activation Statuses

5.4

User Eligibility

6

Test Your Journey

6.1

6.2

Testing A Journey

6.3

7

Check Analytics

7.1

7.2

Channel Analytics

7.3

Single Journey Analytics

7.4

Analytics Dashboard

8

Optimize Your Journeys

8.1

Optimization of Journeys

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