The last step of Initial Website Integrations is Google Analytics Event Configuration. Google Analytics is an online analytics platform that collects data from websites and apps to create reports that provide businesses with insights and help our customers have customer-centric measurement and engagement across their websites and apps.
The onboarding center helps you integrate Google Analytics to monitor Insider One data in Google Analytics 4 (GA4) via the events you create in GA4.
To complete this step, you should follow the provided instructions and ensure the confirmation box is checked.
After completing this step, proceed to the next one and verify that GA4 has been configured successfully.