Events, Event Parameters, and Attributes

Prev Next

Suggested Reading: Understanding Events and Attributes

Default events and attributes are the user events and attributes that Insider One defines for your account in advance. These events and attributes are determined by the requirements of Insider One’s products and the common user behavior and actions. 

Your title goes here
In addition to the default ones, you can also use Insider One's Test Lab to define custom events, event parameters, and attributes depending on your needs and strategies.
Your title goes here
Your title goes here
A default event or attribute does not necessarily suggest that the respective data is automatically populated or triggered. Some require integrating advanced methods on your end. You can see which methods to integrate into the respective event or attribute.

Once you complete the Basic SDK setup and confirm the default and/or custom events, event parameters, and attributes that you will use for your campaigns and use cases with your Insider One Product Onboarding Specialist, you can start creating them with the help of Insider One's Test Lab.

Events & Event Parameters

The Events page provides the list of events and their parameters that you need to configure. You can implement the respective method with the help of Insider One's Test Lab

Attributes

Default attributes are the user attributes that Insider One allocates for your account in advance.

The default device attributes are triggered once you complete the SDK setup and do not require any additional implementation from your end. 

You can use these device attributes in your segmentations.

Since a default attribute does not necessarily imply that its value is automatically populated, you need to provide the required information for the user attributes' values.

The user attributes are also the attributes associated with the User Object. You can use the user attributes in your segmentations.

You can use the Test Lab to get the code for each attribute and implement it on your end while completing the integration of the User Object.