Eureka Strategies is a powerful orchestration layer that transforms how you control your search and category pages. Move beyond managing individual, site-wide rules and start deploying Rule Sets designed to meet specific business goals.
A Eureka Strategy helps you group multiple merchandising rules under a single structure so you can manage and test different rule sets.
You can combine merchandising rule sets into a strategy and use that strategy for different shopper segments or experiments.
This makes it easier to:
Compare the performance of different merchandising approaches.
Run A/B tests across different merchandising rule sets.
Manage rules centrally from one place.
A single strategy can include all of the following merchandising rule types:
Search Rules (Conditional + Global)
Category Rules (Conditional + Global)
Banner Rules (Conditional + Global)
Facet Rules (Conditional + Global)
In addition, a strategy covers all locales within the same setup. This means you do not need to create:
Separate strategies for each locale.
Separate strategies for search and category pages.
Everything can be managed under one strategy.
For example, if you have four locales and want to apply the merchandising rules to both search results and category pages, you can create one strategy.
Strategy A → All locales
Add global and conditional search rules
Add global and conditional category rules
This way, the same strategy is applied across all locales and page types without creating separate strategies.
Why use Eureka Strategies
Eliminate Guesswork: Stop wondering which rules drive results. Compare "Strategy A" vs. "Strategy B" in real-time to see which maximizes Revenue per Visit and Conversion Rate.
Hyper-Personalized Discovery: Tailor the product grid to the viewer. Surface New Arrivals for first-time prospects while boosting High-Margin Exclusives for your VIP segments.
Operational Efficiency: Organize rules (Global, Conditional, Banners, and Facets) into a single "Strategy" container that can be cloned and reused across multiple seasonal campaigns.
Safe Innovation: Test a new merchandising rule on a small percentage of your traffic. Validate the impact before a full-scale rollout to your entire audience.
Use Cases
A/B Testing for Maximum ROI
The Challenge: Determining whether to prioritize "Deep Discounts" or "Best Sellers" during high-stakes seasonal events like a Winter Sale.
The Action: Create two distinct Eureka Strategies simultaneously. Map Strategy 1 (High Discount) to Variant A and Strategy 2 (Best Sellers) to Variant B within a single campaign.
The Result: Eliminate internal guesswork by using Eureka Analytics to identify the true revenue driver. Scale the winning strategy across your site to maximize your campaign's conversion rate while retiring underperforming rules.
Personalized experience by user segment
The Challenge: Scenario: You want to treat VIP customers differently from bargain hunters.
The Action:
Luxury Strategy: Configure rules to boost premium brands and high-ticket items for your VIP Segment.
Discount Strategy: Prioritize clearance items and high-percentage discounts for your Discount Affinity Segment.
The Result: By aligning merchandising logic with specific user intent, you increase search relevance for every visitor, driving higher engagement and protecting your brand's premium positioning where it matters most.