Insider’s Affinity-Based Personalization customizes search results and category pages based on user preferences. This model analyzes users' interactions, such as product clicks, add-to-cart actions, and purchases, to determine their top affinities.
Eureka leverages these affinity values to highlight relevant products in search results and category pages, offering a personalized experience. For example, if User A’s favorite brand is XY and their shoe size is 42 when they search for "Sneakers," Eureka will prioritize XY sneakers in size 42 in the search results.
To learn Affinity-Based Personalization better, start with Affinity-Based Personalization.