Fashion shoppers often browse and scroll without making an immediate purchase. This hesitation typically stems from a lack of urgency or a lack of a strong reason to buy right away.
The solution might be to add a countdown element to a Lead Collection campaign to create a sense of urgency (FOMO) that motivates hesitant users to act before leaving. This approach not only helps capture high-quality leads but also provides customers with an exclusive, short-term offer.
Setup Details
Objective: Lead Collection
Vertical: Clothing
Recommended Template: Responsive Lead Collection Templates (any)
Example Scenario:
A visitor is browsing for faux fur coats for winter and adds one to the cart. As they show signs of leaving the site or remain idle, your campaign appears with a limited-time offer:
Save 30% on your first order – Expires in 15 minutes – Enter your email to get the discount.
Enrich the process
What you can do here to enrich the process is to:
Segment first-time visitors.
Keep the timer short to arouse FOMO more, so they can take quick action.
Use Page Behavior rules like exit intent, scroll down %, or Page Rules.
Provide your visitor with trust about when they will receive the discount.
Rule | Description |
|---|---|
Exit Intent or scroll down % | Target drop-off behavior |
Product Added to the Cart | The visitor shows strong intent |
Product Category | Personalize the offer |
Time spent on site | The visitor shows growing interest |
Cart amount> 0 | The visitor shows probability |
As a result, you will get more qualified leads with both behavioral and user targeting options and push visitors further down the funnel.