The Exit Intent feature allows you to send a Trigger Web Push notification when a user shifts focus away from your website tab, such as opening a new tab or switching to another app, while your site is still open.
This behavior signals a possible drop-off, and Exit Intent Pushes can help you re-engage users before they leave entirely.
How to enable Exit Intent trigger
During the Rules step of your Trigger Web Push campaign, check the box labeled Enable Exit Intent Trigger.
Re-eligibility logic
After a user receives and interacts with an Exit Intent notification, they will become eligible to receive it again only after the re-eligibility duration you define in the Goals step.
This prevents overexposure and helps maintain a non-intrusive user experience.