UAE SMS Guideline

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You can refer to the UAE SMS guidelines, which will help during onboarding.

Locale NameISO CodeRegionDialing CodeAvailable Routes
United Arab EmiratesAEMENA+971Promotional
Transactional

Promotional Routes

Available Sender IDsComparison of Sender IDsOpt-out Options for Sender IDs
Dynamic Alphanumeric Sender ID- Between 3 - 11 characters.
- Must be related to the brand name.
- Marketing SIDs are currently not allowed.
- 10 MPS is the default
- Unsubscribe with External/Internal Link
- Shortcode (for Du & Etisalat)
- The SMS must include an opt-out method.

Transactional Routes

SenderID approval processes are the same for transactional routes to use the SMS transactional API.