The Purchase segment identifies users based on completed purchases within a specified time frame. You can use it to target your most active customers for upselling, loyalty programs, or exclusive promotions. Alternatively, you can identify inactive customers who have made no purchases during a selected period to re-engage them.
Requirement
To use the Purchase segment, ensure the Purchase event is enabled in your system.
Advanced Filtering
You can refine this segment using event parameters:
Example: Target users who purchased blue or yellow shirts in the last week.
Parameters allow you to filter by product attributes such as color, size, or category.
