Web Push Notification Logs on Google Analytics 4

If you've tagged your Web Push campaign URLs with UTM parameters, you can track their performance directly in Google Analytics 4 (GA4). This helps you analyze the traffic, engagement, and conversions driven by your Web Push campaigns.

Access UTM Data via Standard Reports

1. Log in to Google Analytics to go to your GA4 property.

2. Navigate to the Reports Section on the left panel.
3. Under Acquisition, go to Traffic Acquisition to view the traffic source.
4. In the Traffic Acquisition report, 
   1. Use the Source/Medium or Campaign dimension to filter and analyze UTM-tagged traffic.
   2. Look for traffic attributed to tags like utm_source=insider, utm_medium=push, or your specific utm_campaign.

Create a Custom Exploration Report (Optional)

For more detailed tracking and segmentation:

1. Go to Explore in the left panel.
2. Click + Create a new Exploration.
3. In the Variables panel:
   1. Add dimensions such as Campaign, Source / Medium, or Landing Page.
   2. Add metrics like Sessions, Conversions, Engaged Sessions, etc.
4. Use filters to narrow down data by specific UTM parameters (e.g., utm_campaign=back_in_stock).
5. Customize visualizations to analyze trends, compare performance, and identify high-performing campaigns.