Unified Customer Database (UCD) stores customer behavior data from different sources and unifies it based on identifiers. These identifiers can be anything specific to a user, such as their email address, phone number, or user ID. UCD stores such data in events and attributes.
Identifiers help Insider identify anonymous users.
Using Insider's data capabilities, you can pass custom data, such as custom user attributes or user events, to Insider to maintain flexibility in your use cases. For example, you can track users' jobs or favorite teams and pass this custom data to Insider to use in your segments.
Insider can unify your known users' data sourced from different platforms (e.g., mobile, web, API, etc.).
To use UCD's segment capabilities, you need to complete several integrations. For more information on data ingestion methods, refer to Data Ingestion.