The Support Agent is an AI-powered assistant that enables businesses to deliver automated, intelligent support experiences to their customers. Designed to streamline customer service operations, the agent can be fully customized, integrated, and trained to meet the unique needs of any organization.
You can create your Support Agents, define their personalities, and equip them with the ability to understand customer intents, gather relevant information, and trigger external API calls. The Support Agent also supports website crawling to automatically generate a knowledge base, enabling agents to respond accurately and contextually to customer queries.
Support Agent turns your content into actionable support. It’s built to understand your content. From pre-sale to post-sale, the Support Agent helps your team deflect repetitive queries and automate follow-up actions, such as returns or account changes, minimizing the need for live agents while delivering fast, consistent resolutions that feel on-brand.

What can you do with a Support Agent?
Automate customer support with AI that can answer questions 24/7 across the entire customer journey.
Handle complex tasks autonomously, such as planning changes, cancellations, or upgrades, based on user consent.
Deliver context-aware responses by connecting with Insider’s CDP, using real-time customer data to provide personalized and empathetic support.
Refer to the Use Cases for Support Agent to see how it can support your team across different scenarios.
Channels and Integrations
Support Agent is consistent across all channels, as it relies primarily on text-based input and output. This ensures a streamlined and predictable interaction model for end users, regardless of the communication platform.
It is important to note that the performance and experience of the Support Agent might vary depending on the capabilities and limitations of each channel. For example, message length limits, typing indicators, or media support are governed by the specific channel APIs and not by the Support Agent itself.
There are no channel-specific dependencies required to operate Support Agents. As long as a channel supports basic messaging, the agent can function effectively, delivering automated support with large language model understanding and predefined actions. Support Agent operates solely through text and does not provide service in any other format. Its availability aligns with the messaging capabilities and limitations of each channel integrated via MindBehind.
Support Agents can be deployed across a variety of messaging channels natively supported by the platform. These include:
Web Widget
Mobile Widget
WhatsApp
Facebook Messenger
Instagram Direct Messages
Telegram
Refer to Channels and Integrations for more information.
Refer to Create and Configure the Support Agent to learn how to set up your Support Agent.