Product-Based Local Storage List

  • Updated on Jan 7, 2026
  • Published on Feb 22, 2023
  • 3 minute(s) read
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You can have information about product-based and template-based Local Storage mappings in the tables below:

InStory

InStory displays inline personalizations tailored for each user. It includes a recommendation engine.

Template

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

Single Story

  • spUID

  • sp-camp-{id}

  • {id}-countdown-values

    • If the countdown is enabled

  • ins-instory-emoji-slider-{id}

    • If emoji is enabled

  • ins-poll-results-{id}-{storyId}

    • If the poll is enabled

  • {id}-instory-ins-api-stories-seenItems

-

Multi Story

  • spUID

  • sp-camp-{id}

  • {id}-countdown-values

    • If the countdown is enabled

  • ins-instory-emoji-slider-{id}

    • If emoji is enabled

  • ins-poll-results-{id}-{storyId}

    • If the poll is enabled

  • {id}-instory-ins-api-stories-seenItems

-

Recommendation Story

  • spUID

  • sp-camp-{id}

  • {id}-instory-ins-api-stories-seenItems

  • ins-wp-native-permission-impression

    • If the add to cart feature is enabled

  • ins-cart-product-list

    • If the add to cart feature is enabled

Thumbnail Story

  • spUID

  • sp-camp-{id}

  • {id}-instory-ins-api-stories-seenItems

-

Lead Collection

Lead Collection shows both on-page and inline personalizations for collecting leads.

Template

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

Email Collection

  • spUID

  • sp-camp-{id}

  • unificationUserDataHash

    • If unification is active

  • ins-unified-by

    • If unification is active

  • ins-contact-field

-

Email Collection with two pages

  • spUID

  • sp-camp-{id}

  • unificationUserDataHash

    • If unification is active

  • ins-unified-by

    • If unification is active

  • ins-contact-field

-

Two-Step SMS and Email Collection

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

  • unificationUserDataHash

    • If unification is active

  • ins-unified-by

    • If unification is active

  • ins-contact-field

-

Web Push Opt-in Box

  • spUID

  • sp-camp-{id}

  • ins-wp-native-permission-impression

-

Web Push Opt-in Reminder

  • spUID

  • sp-camp-{id}

  • ins-wp-native-permission-impression

-

Web Push Opt-in Bell Icon

  • spUID

  • sp-camp-{id}

  • ins-wp-native-permission-impression

-

Phone Number Collection

  • spUID

  • sp-camp-{id}

-

Pick a Gift

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

  • unificationUserDataHash

  • ins-unified-by

  • ins-contact-field

  • ins-sms

    • If the second checkbox is checked

  • ins-wa

  • ins-wa-{id}

  • ins-sms-{id}

-

Sms Opt-in

  • spUID

  • sp-camp-{id}

  • unificationUserDataHash

  • ins-unified-by

  • ins-contact-field

  • ins-sms

    • If the second checkbox is checked

  • ins-wa

  • ins-wa-{id}

  • ins-sms-{id}

-

WhatsApp Sticky Opt-in

  • spUID

  • sp-camp-{id}

  • unificationUserDataHash

  • ins-unified-by

  • ins-contact-field

  • ins-wa

  • ins-wa-{id}

  • ins-sms-{id}

  • ins-side-menu-closed-{id}

-

WhatsApp Business API Opt-in or WhatsApp Inline Opt-in

  • spUID

  • sp-camp-{id}

  • unificationUserDataHash

  • ins-unified-by

  • ins-contact-field

  • ins-sms

    • If the second checkbox is checked

  • ins-wa

  • ins-wa-{id}

  • ins-sms-{id}

-

WhatsApp Business Template

  • spUID

  • sp-camp-{id}

  • unificationUserDataHash

  • ins-unified-by

  • ins-contact-field

-

Wheel of Fortune

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

  • unificationUserDataHash

  • ins-unified-by

  • ins-contact-field

-

Lead Collection with Image

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

  • unificationUserDataHash

  • ins-unified-by

  • ins-contact-field

-

Lead Collection on Overlay

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

  • unificationUserDataHash

  • ins-unified-by

  • ins-contact-field

-

Recently Viewed Items

Recently Viewed Items shows recently visited items for a user as a slider or widget.

Template

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

Recently Viewed Items Inline

  • spUID

  • sp-camp-{id}

  • insiderVersusData

  • ins-cart-product-list

    • If the add to cart feature is enabled

  • total-cart-amount 

    • If the add to cart feature is enabled

Recently Viewed Items On Page

  • spUID

  • sp-camp-{id}

  • insiderVersusData

  • ins-cart-product-list

    • If the add to cart feature is enabled

  • total-cart-amount 

    • If the add to cart feature is enabled

Conversion Trigger

Conversion Trigger shows different on-page and inline personalizations to encourage users to buy a product.

Template

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

Back to Top

  • spUID

  • sp-camp-{id}

-

Call Us

  • spUID

  • sp-camp-{id}

-

Cart Reminder

  • spUID

  • sp-camp-{id}

  • ins-cart-product-list

  • total-cart-amount

Countdown Bar

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

  • {id}-countdown-values

-

Countdown with Image 

  • spUID

  • sp-camp-{id}

  • {id}-countdown-values

-

Countdown without Image

  • spUID

  • sp-camp-{id}

  • {id}-countdown-values

-

Sticky Countdown with Discount

  • spUID

  • sp-camp-{id}

  • {id}-countdown-values

-

Floating Cart

  • spUID

  • sp-camp-{id}

  • ins-cart-product-list

  • total-cart-amount

Hamburger Menu

  • spUID

  • sp-camp-{id}

-

Hamburger Menu v1

  • spUID

  • sp-camp-{id}

-

Hello Bar

  • spUID

  • sp-camp-{id}

-

Hello Bar v2

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

  • {id}-countdown-values

-

Page Curl

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

-

Purchase Progress

  • spUID

  • sp-camp-{id}

  • total-cart-amount

Purchase Progress Bar

  • spUID

  • sp-camp-{id}

  • total-cart-amount

Radial Menu

  • spUID

  • sp-camp-{id}

-

Scratch Coupon

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

-

Side Coupon Menu

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

  • ins-side-menu-closed-{id}

-

Slide to Add to Cart

  • spUID

  • sp-camp-{id}

  • ins-cart-product-list

  • total-cart-amount

Sticky Menu

  • spUID

  • sp-camp-{id}

-

Top Searches

  • spUID

  • sp-camp-{id}

-

WhatsApp Trigger

  • spUID

  • sp-camp-{id}

-

App Download

App Download reminds users to download the app.

Template

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

General App Download

  • spUID

  • sp-camp-{id}

-

App Download with Image Upload

  • spUID

  • sp-camp-{id}

-

App Download with 5-Star Android

  • spUID

  • sp-camp-{id}

-

App Download with 5-Star iOS

  • spUID

  • sp-camp-{id}

-

Smart Recommender

Smart Recommender is an AI-powered recommendation system that enables you to show highly relevant product recommendations.

Template

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

Import via API

  • spUID

  • sp-camp-{id}

  • ins-sr-api-checks

  • ins-referred-products

    • If track clicks are enabled

  • ins-cart-product-list

    • If the algorithm is for the cart page

  • total-cart-amount 

    • If the algorithm is for the cart page

General Smart Recommender

  • spUID

  • sp-camp-{id}

  • ins-referred-products

    • If track clicks are enabled

  • ins-cart-product-list

    • If the algorithm is for the cart page

  • total-cart-amount 

    • If the algorithm is for the cart page

Smart Recommender on Hover

  • spUID

  • sp-camp-{id}

  • ins-referred-products

    • If track clicks are enabled

  • ins-cart-product-list

    • If the algorithm is for the cart page

  • total-cart-amount 

    • If the algorithm is for the cart page

On-Page Smart Recommender

  • spUID

  • sp-camp-{id}

  • ins-referred-products

    • If track clicks are enabled

  • ins-cart-product-list

    • If the algorithm is for the cart page

  • total-cart-amount 

    • If the algorithm is for the cart page

Social Proof

Social Proof shows how many users buy/check/visit/add to cart this product.

Template

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

Social Proof Inline

  • spUID

  • sp-camp-{id}

  • ins-cart-product-list

  • paid-products

Social Proof On Page

  • spUID

  • sp-camp-{id}

  • ins-cart-product-list

  • paid-products

Feedback

Feedback helps you get to know what users think about your brand, website, and products by running surveys.

Template

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

Feedback Inline

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

-

Feedback On Page

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

-

Feedback Emoji

  • spUID

  • sp-camp-{id}

  • sp-info-c-{id}

  • sp-noteTimer

    • If the coupon assistant is enabled

  • ins-coupon-session-guard

    • If the coupon assistant is enabled

-

Category Optimizer

Category Optimizer helps you reorganize your menu listings and categories manually or dynamically based on user data.

Template

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

Category Optimizer

  • spUID

  • sp-camp-{id}

  • ins-c-events

  • ins-first-c-event

  • ins-last-c-event

-

Architect

Architect is an AI-backed omnichannel journey builder that enables you to orchestrate high-performing customer journeys that understand each customer's activities on every platform connected with a rich, unified customer database.

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

  • ins-journey-{channel}-join-{campaign_id}

  • ins-journey-camp-{campaign_id}

  • sp-camp-{campaign_id}-max-wait-duration

  • ins-ucd-cart-collection-hash

  • ins-ucd-last-browsed-items

-

WhatsApp

WhatsApp is one of the most preferred messaging applications. In addition to providing multichannel capability, it creates an immediate connection with users through personalized and interactive content.

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

  • ins-wa

  • ins-wa-{campaignId}

-

SMS

SMS, short for ‘Short Messaging Service,' is a service for sending text messages to users. The primary purpose of the SMS channel is to reach your customer base with transactional and promotional messages.

Sets Local Storage Value

Any new Local Storage via Insider Tag Function

  • ins-sms

  • ins-sms-{campaignId}

-