The following best practices and examples show how to structure effective analytics prompts when using Insider One MCP.
While using Insider One MCP, make sure your prompts:
Explicitly mention channel type(s)
Specify the date range
Describe the metrics or analysis you’re looking for
List and Export Campaign Data
Prompt: “List my Email campaigns that are activated over the last month.”
Output:
List of campaigns
Campaign type
Campaign details
Channel Performance Overview
Prompt: “Give me the top metrics for Web Push campaigns.”
Output:
Targeted audience
Top metrics
Performance issues that may require investigation
Trend Analysis Over Time
Prompt: “How has email conversion rate changed over the last month?”
Output:
Performance trends over time
Spikes or drops that may require investigation
Overall momentum of a channel or metric
Channel Performance Comparison
Prompt: Compare email, SMS, and push performance for the last 7 days.
Output:
Which channels drive the most engagement or conversions
Relative performance differences
Which channels may need optimization
This removes the need to export reports or switch between multiple views manually.
Security best practices:
Model Context Protocol (MCP) is a newly introduced open protocol and may be susceptible to security issues or vulnerabilities. Follow your organization’s security policies and review configurations carefully.
Your MCP client configuration contains sensitive secrets (API keys). Treat the configuration file as a secret:
Do not commit it to source control (Git)
Do not share screenshots that include keys
Restrict file access permissions on your machine
Rotate keys immediately if you suspect exposure
Use dedicated, least-privilege keys for MCP only