Email Segmentation divides your customers into smaller groups based on pre-determined criteria to send personalized emails accordingly.
Available Email Segments
The available segments on which you can divide your customer lists are:
Email Events
Email events create segments based on the email clicks, opens, or subscription rate.
Email Open
This is the event that indicates opening an email campaign.
- Variation ID: Variation ID of the email campaign that is opened
- Source: Source of the email, either Email or Journey
Email Unsubscribe
This is the event that indicates the unsubscribes from all email campaigns.
- Variation ID: Variation ID of the email campaign that users unsubscribe from
- Source: Source of the email, either Email or Journey
Email Group Unsubscribe
This is the event that indicates the unsubscribes from an email campaign group.
- Variation ID: Variation ID of the email campaign that users unsubscribe from
- Source: Source of the email, either Email or Journey
Email Click
This is the event that indicates clicking on an email campaign.
- Variation ID: Variation ID of the email campaign that users clicked
- Source: Source of the email, either Email or Journey
- URL: URL that is clicked on in the campaign
Email Delivered
This is the event that indicates the delivery of an email campaign.
- Variation ID: Variation ID of the email campaign that users receive
- Source: Source of the email, either Email or Journey
Email Bounce
- Variation ID: Variation ID of the email campaign sent to users but bounced.
- Source: Source of the email, either Email or Journey
- Reason: Reasons for email bounce
- Type: Type of email bounce (hard, soft)
Email Spam Report
- Source: Source of the email, either Email or Journey