The feed of the User Profile page is built from different sources in Insider's Unified Customer Database (UCD) (e.g., CRM, web, mobile, and campaign interactions). After you start using Insider, it creates a customer profile for each user visiting your web or app platforms. You can view all this information on the User Profiles.
A user profile is updated in real time whenever the event is available on UCD.
To view a User Profile, navigate to Audience > User Profiles and click on the user you want to view.
Profile View
When you click on a user profile, you can view all the details about the user under the profile view. A profile page provides a 360-degree view of a user, comprising three key sections: Overview, Events, and Analytics. 
To delete a user profile, click the Delete User Profile at the top right corner of the Basic Information section.
You can also delete a user on the listing page of User Profiles when you click the Delete icon located against the user.
Only users with Administrator and Editor roles can delete a user profile.
This deletion action cannot be undone. We highly recommend taking a backup before initiating the deletion process.
Overview
Under the Overview tab, you can see a user's basic information, predictive segments, milestones, total revenue and its allocation, total orders, and their presence in lists and segments.
Basic Information
Basic Information displays the following details about a user:
User’s Personally Identifiable Information (PII). PII can be collected from different sources.
User’s default and custom attributes. Custom attributes can be collected from emails, CRM, and mobile devices. To view all user attributes, click the View All User Attributes button.
User’s reachability on channels as described below:
Green icon: Indicates that the user is reachable on that channel.
Gray icon: Indicates that the user is not reachable on that channel.
Red icon: Indicates that the user has opted out of that channel.
Predictive Segments
Insider's predictive segmentation capability is available for each user. You can view predictive segments for an individual user here.
Predictive Segments | Possible Values |
Silent, Visitor, Potential, Churn, Inactive, Active, NA | |
App Push Engagement | High, Medium, NA |
High, Low, NA | |
| |
[Changeable], NA | |
App Likelihood to Purchase | High, Medium, Low, NA |
Milestones
This part displays the user’s landmarks on different channels.
First Known is the date when the user gets identified by Insider.
First Visit is the date of the user's first visit.
Last Visit is the date of the user’s last visit.
First Order is the date of the user’s first order.
Last Order is the date of the user's last order.
Purchase Details
You can view the user’s currency purchase metrics, including their total order and product purchase counts.
Presence in Lists and Segments
This part displays the user’s presence in the following ways:
Contact Lists shows the number of contact lists that a user is in.
Static Segments shows the number of static segments that a user is in.
Click the Details to see which contact lists and static segments the user is in.
Events
This section shows you the user's behavioral data from different sources. You can view the user’s category purchases alongside their product historical behavior, along with recommendations for the last three months. The category names are collected from system rules, so unrelated category names might not align with the system rules. 
The bottom of the page shows the user’s complete behavioral history and opt-in history.
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You can observe a maximum of 500 events under Activity.
Product History
This section is also created using information gathered from various sources. You will see the user's Last Visited, Last Purchased, and Last Abandoned products. The image and the product name, along with the dates, are displayed here.
User Activity
This section shows the user's behavioral activities, events, and opt-in history.
Event
Events are the historical data structure used by the UCD. The table below shows the events you’ll see in the events section of the User Profiles. Data for the last month will be uploaded by default, but you can change the time range and query earlier user events for up to three months.
If you send events using an API, refer to Attributes and Events to see the proper naming of each event.
When you click on Details, you can see the details of the activity.
Consent
The Consent section displays changes in opt-in values, allowing debugging and historical data review directly from the User Profile. It displays all changes for the values listed below:
Email Opt-in (February 2021)
GDPR Opt-in (February 2021)
Global Unsubscribe (February 2021)
WhatsApp Opt-out User (February 2021)
Double Opt-in (April 2022)
SMS Opt-in (April 2022)
WhatsApp Opt-in (April 2022)
SMS Opt-out User (April 2022)
You can find the opt-in values starting from the date they began to be stored.
Analytics
This page displays the user’s campaign analytics for your selected time range. You can view the email, app, and architect analytics visualized on this page.
If you are not using Email, Mobile App, or Architect, each metric will receive a value of 0.