Customize SMS Content

Customizing your SMS content allows you to connect with your users more friendly and engagingly, often leading to higher returns than non-personalized messages.

Customize date format

You can format your default and custom data attributes, such as {{birthday}}, in different formats. Below is the sample formatting syntax for the SMS design:

{{attribute_name|time-format=DD-MM-YYYY}}

You have the flexibility to apply customization and assign a fixed date to the fallback field; these options are not mutually exclusive and can be used together. Below, you can see the date example:

Fixed Date|time-format=MM-DD-YYYY

You can customize your date formatting. Once you insert your attribute representing the date, the date value of this attribute will be displayed in a human-readable format. You can use this for any date-type attribute like birthday, registration date, release date, etc. Below, you can see some examples:

{{custom_field|time-format=DD-MMM-YYYY}}
{{custom_field|time-format=MMMM/DD/YY}}
{{custom_field|time-format=MMMM/D/YY}}

The date parameters in the example above have different formats, such as DD, D, YY, and YYYY. When you use the first example as an attribute in your SMS message, it can be converted to a user as 07-Nov-2024, while the second is November/07/24.

You can customize your attribute values using the following formats:

You can also use custom time formats with different time parameters. Below, you can see some examples:

{{custom_field|time-format=hh:mm:ss}}
{{custom_field|time-format=hh:mm}}
{{custom_field|time-format=HH:mm:ss}}

The time parameters in the example above have different formats like hh, HH, and mm. You can customize your attribute values using the following formats:

You can use both date and time formats inside the same dynamic content in both your SMS campaigns and Architect SMS campaigns. For example, the {{custom_field|time-format=YYYY-MM-DD hh:mm:ss A}} attribute can be converted as 2024-09-11 11:21:13 PM. 

Below, you can see all supported date and time formats. The results are created based on 2024-04-11T15:21:13Z.

Once you complete designing your SMS campaign, make sure to send a test SMS to yourself to make sure your attributes function as you set them.

Customize number format

You can insert separators to number-type default and custom attributes—such as {{price}}, {{amount}}, and {{phone_number}}—so that the dynamic content in your SMS is more readable for recipients.

You can use a comma (,), a dot (.), a space ( ), and an apostrophe (') as thousand and decimal separators.

Syntax example: {{dynamic_attribute|number-format=thousand_separator,decimal_separator}}

• thousand_separator: Specifies the character used to separate thousands.

• decimal_separator: Specifies the character used to separate decimals.

Examples

Below are some examples of the usage of the thousand and decimal separators.

You have the flexibility to apply customization and assign a fixed value to the fallback field; these options are not mutually exclusive and can be used together. Below, you can see the value example:

Fixed Value| number-format=dot,comma