To create a Tab Talk campaign,
1. Navigate to Experience > Message > Tab Talk.
2. Click the Create button in the top right corner.
3. Enter the name of your campaign and click the Create button.
4. Select your user group to segment and narrow your audience in the Segments step. Click Save and Continue.
5. Choose the rules to start showing your campaign to your users.
You can also decide when and for how long the users will see your campaign. Click Save and Continue.
Compose your message
6. In the Message step, design your message to show your users. Click the + (plus) button to start.
You can see all the changes you have made in the Preview area.
Favicon Area
You can use the default one, upload an image, or add an emoji in the text tab. The image should have a resolution of 32x32 pixels and be less than 500 KB. You can change it from the same area. 
Message
You can type your message here to show on your tab. Depending on the browser support, you can add emojis. It doesn't have font or text settings. We suggest writing a message that will capture your users' attention and encourage them to return to your website.
Animation Style
To show your message on the tab, you have three different animations:
- Static Text has no animation.
- Moving Text has a sliding animation.
- Blink Text has a wink animation.
You can add another variation to show and allocate the percentage accordingly, or delete the one that you no longer want to use.
Click Save and Continue when you are done.
7. In the Goals step, you can check your campaign goals and set new ones to track campaign performance. Purchases, Clicks, and Primary Goals are tracked by default, and you can check them on the Analytics page.
You can also configure Goal Durations.
8. In the Launch step of your campaign,
- Choose the language to show your campaign.
- Activation time determines the period during which the message will be shown.
- Under Display Settings, you can decide to show your campaign every day or on specific dates.
- Advanced Settings help you get your campaign results periodically.
- Decide on the Activation Status of your campaign. You can test it before going live.
- You can take notes related to this campaign in the Notes area.
You will see information to see if your campaign is going well. When you finalize your configurations, click Launch. Ensure that you generate the InOne panel.