Thanks to the Attributes and Events category, you can learn how events and attributes work in Insider One, including how events log user actions and how attributes store user details for tracking and personalization. This category is for developers and product teams who need to define, manage, or send user actions and profile data to Insider One. Read this when you want a clear understanding of event and attribute structure before implementing integrations or advanced tracking logic.
Default events and attributes, also known as the actions and details Insider One tracks about your users, are predefined based on Insider One's product requirements and the most common behavioral signals across web, mobile, and messaging channels. They are allocated to your account in advance; you only need to pass data for the ones that require ingestion
Default Attributes
An attribute defines all the details about a user. It helps you understand their preferences, including personal information, last purchased products, and visited products. For example, if a user visits product A and then product B, the last visited product name attribute would be set to product B.
You can use the user attributes to create advanced segmentation and targeting and personalize your users’ experience with individualized content.
See the list of Default attributes that Insider One allocates to your account in advance.
Before using events and attributes, read the Guide to Events and Attributes to understand them better.
Default Events
An event defines all your users' actions while interacting with your website, application, campaigns, and/or offline stores. For example, if a user clicks on a product to view its details and lands on the product detail page, their action triggers a product detail page view event. Examples of events include mobile app open, purchase, and WhatsApp reply.
See the list of Default events that Insider One allocates to your account in advance.