Alt-Text (alternative text), also known as "alt attributes" or “alt descriptions," is used within an HTML code to describe the appearance and function of an image on a page. It helps you boost SEO by providing search engines with additional information about what is on a particular page.
Alt-text is also important when browsers are unable to load a page properly and images are not displayed. In place of images, the website will display alt-text that describes the content of the image. If the alt-text is not set, the user will have no idea what the image looks like, leading to a poorer user experience.
To add alt-text:
1. Open a template in Action Builder, then upload an image. After uploading, the alt-text feature will be displayed on the right side.
2. Write the description of the image with specific keywords. To write good alt-text:
- It is recommended that it should contain a maximum of 125 characters.
- Use keywords related to the image.
- If your image is of a specific product, include both the full product name and the product ID in the text so that it can be more easily found.
