---
title: "Web Segments: Onsite Segment"
slug: "web-segments-onsite-segment"
description: "The Onsite Segment targets users by specific conditions or reusable custom segments, like form abandonment or wishlist activity, for consistent targeting."
tags: ["custom segment"]
updated: 2026-01-20T14:10:55Z
published: 2026-01-20T14:10:55Z
canonical: "academy.insiderone.com/web-segments-onsite-segment"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Web Segments: Onsite Segment

The Onsite Segment allows you to target users based on specific conditions or previously created custom segments.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1718178297445.png)

This is particularly useful for regular targeting of specific user groups, ensuring you can consistently reach the same audience with precision.

**Example**: Onsite Segment - is - Form Abandoned (target users who abandoned a form submission).

## How the Onsite Segment works

- [Create onsite segments](/v1/docs/create-an-onsite-segment) based on your defined targeting criteria.
- Use these segments repeatedly across Onsite campaigns for consistent audience targeting.
- Targeting can be based on behaviors, visits, purchases, or specific actions.

## Use cases

#### Wishlist Behavior

Target users who add products to their wishlist → Send [Web Push](/v1/docs/types-of-web-push-notifications) notifying them about those products.

#### Frequent Product Visitors

Target users who visit a product at least 5 times → Change banners dynamically (e.g., gender-specific offers) via [Onsite Experiment](/v1/docs/onsite-experiment-overview).

#### Seasonal Campaigns

Use [Web Push](/v1/docs/types-of-web-push-notifications) to re-engage users during peak shopping seasons based on visits to promotional landing pages.

#### Survey Interaction

Target users who fill out surveys → Show [Call Us](/v1/docs/web-suite-overview) button or additional [Lead Collection](/v1/docs/web-suite-overview) forms.

#### Clearance Product Visitors

Target users who browse clearance products → Send [Web Push](/v1/docs/types-of-web-push-notifications) to bring them back during the promotion period.

#### Payment Method Targeting

Segment users based on payment method for tailored promotions.

#### High-Value Purchasers

Target users who purchased more than X amount in Y days → Create loyalty offers via [Onsite Experiment](/v1/docs/onsite-experiment-overview).