---
title: "Web Segments: CRM Attributes"
slug: "web-segments-crm-attributes"
description: "The CRM Attributes segment targets users by CRM data like purchase history, spend, and location for offline and cross-channel campaign targeting."
tags: ["crm attributes", "web segments"]
updated: 2026-09-15T13:35:56Z
published: 2026-09-15T13:35:56Z
canonical: "academy.insiderone.com/web-segments-crm-attributes"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Web Segments: CRM Attributes

The CRM Attributes segment allows you to target users based on CRM data stored about them.

You can use any previously created CRM attributes to build your audience.

**Example**: *CRM Attribute - contains - last_searched_flight - JFK*![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1718178188896.png)

## Use cases

You can create campaigns using desktop/mobile [Web Templates](https://academy.insiderone.com/docs/web-suite-overview) and [Web Push](https://academy.insiderone.com/docs/web-push-overview) capabilities.

#### Offline Customer Engagement

- Contact offline customers for surveys and feedback
- Target offline customers for onsite [product recommendations](/v1/docs/smart-recommender-overview) (not based on offline behavior)

#### Purchase-Based Targeting

- Target offline customers based on purchased products, categories, or subcategories
- Offer location-specific promotions based on the last purchase store.

#### Spend-Based Campaigns

Target customers based on total spend across all channels.

#### Reactivation Campaigns

Target users who have not made any purchases onsite/offsite with special promotions to encourage activation.

#### A/B Testing for CRM Segments

Run special campaigns for CRM segments to test performance onsite, then apply successful strategies offline.

#### Behavior-Based Notifications

Notify users based on offline purchases or behaviors.

#### Opt-In Collection

Collect Email or SMS opt-ins from users who have not yet opted in.