Uninstall Analytics helps you understand why some users abandon your app.
This article explains the following:
How does Uninstall Analytics work?
To understand whether a user uninstalled the app, we automatically send Silent Push notifications (empty push notifications with no content) to all iOS users at midnight. iOS devices handle these notifications by nature and do not render an empty push on the device.
Even though Insider SDK blocks the rendering of Silent Push notifications correctly, on the Android platform, other broadcast receivers or push-handling methods implemented in your application can lead to the display of empty notifications. Therefore, Silent Push notifications to Android users are only sent automatically if you enable it via the Mobile App Settings.
If you have push notification handling methods in your application (other than Insider SDK), following the requirements in this document is highly recommended before enabling Uninstall Tracking for Android.
Enable/disable Uninstall Analytics for Android
To enable/disable Uninstall Analytics:
- Go to Settings > Mobile App Settings.
- Navigate to the Delivery and Conversion tab and scroll below to enable the Android Uninstall Tracking. Before enabling the checkbox, make sure your SDK versions are up-to-date and that you are handling the App Push notifications coming from Insider correctly.
When a device is marked “uninstalled,” Insider uses the user's data to give some insight to you. Here is the data that Insider provides in Uninstall Analytics:
- Total Uninstalls: Total number of devices that uninstalled the app based on the selected period.
- Session Per User: Average number of sessions by the user who uninstalled your app from their iOS and Android devices in the selected period of time.
- Average Session Duration: Average duration of the user’s sessions.
- Uninstalls Graph: Number of uninstalls by day, week, or month.
- Uninstalls by App Version: Shows which version you are losing the most users.
- Uninstalls by OS Version: Shows which Android or iOS version the app is uninstalled from the most.
- Most Uninstalled Device: Shows which specific device the app is uninstalled from the most.
Exporting Uninstall Data: Shows details on individual devices that uninstalled the app.
The exported data will first ask for a user identifier. After selecting it, click the Export button.
For further analysis, Insider provides the following data about the devices:
- Primary Identifier (selected before exporting)
- Platform of the Device
- Advertising ID (IDFA)
- Install Date
- Uninstall Date
- Total Session Count
- Average Session Duration
- Device Model
- App Version
- Os Version
Within a very short time of requesting the data export, you will receive an email with an Excel attachment (or, if the export is larger than 25 MB, a link to download the file from Insider's server).
Sample export:
User status in the report indicates if the user has reinstalled the app. If the value is active, this means the user uninstalled the app on the mentioned date but reinstalled it later. If the value is passive, the user did not reinstall the app.
FAQ
For further questions, refer to the FAQ for Uninstall Analytics.