Thanks to the Events and Attributes category, learn how events and attributes work in Insider One, including how events log user actions and how attributes store user details for tracking and personalization. This page is for developers and product teams who need to define, manage, or send user actions and profile data to Insider One. Read this when you want a clear understanding of event and attribute structure before implementing integrations or advanced tracking logic.
Default events and attributes are the user events and attributes that Insider One allocates for your account in advance. These events and attributes are determined based on the requirements of Insider One’s products and the common user behavior and actions. This way, you do not need to create these attributes from scratch; instead, you only need to pass data for those that require data ingestion from your end.
Default Events
An event defines all your users' actions while interacting with your website, application, campaigns, and/or offline stores. For example, if a user clicks on a product to view its details and lands on the product detail page, their action triggers a product detail page view event. Examples of events include mobile app open, purchase, and WhatsApp reply.
See the list of Default events that Insider One allocates to your account in advance.
Default Attributes
An attribute defines all the details about a user. It helps you understand their preferences, including personal information, last purchased products, and visited products. For example, if a user visits product A and then product B, the last visited product name attribute would be set to product B.
You can use the user attributes to create advanced segmentation and targeting and personalize your users’ experience with individualized content.
See the list of Default attributes that Insider One allocates to your account in advance.
Before using events and attributes, read the Guide to Events and Attributes to understand them better.