---
title: "Why does the countdown timer look different in our email?"
slug: "why-does-the-countdown-timer-look-different-in-our-email"
description: "Every time an email template is opened in an email client, a request is sent to the timer service."
tags: ["email countdown"]
updated: 2026-09-29T11:11:39Z
published: 2026-09-29T11:11:39Z
canonical: "academy.insiderone.com/why-does-the-countdown-timer-look-different-in-our-email"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Why does the countdown timer look different in our email?

> **Suggested readings:** [Building countdown timers in an email](https://academy.insiderone.com/docs/email-drag-and-drop-editor-building-countdown-timers-in-an-email), [Top elements of an email with a countdown timer](https://academy.insiderone.com/docs/email-drag-and-drop-editor-top-elements-of-an-email-with-a-countdown-timer), [Best examples of countdown timers in emails](https://academy.insiderone.com/docs/email-drag-and-drop-editor-best-examples-of-countdown-timers-in-emails)

Countdown timers might look different on different devices. Every time an email template is opened in an email client, a request is sent to the timer service. In response, it provides a GIF-animated image showing the time left until the target date and time.

The time may differ if the email is not opened at the same time. Once an image is rendered, email clients usually cache it and don't send new requests on a second open.

## Related

- [Build countdown timers in an email](/email-drag-and-drop-editor-build-countdown-timers-in-an-email.md)
- [Top elements of an email with a countdown timer](/email-drag-and-drop-editor-top-elements-of-an-email-with-a-countdown-timer.md)
- [Best examples of countdown timers in emails](/email-drag-and-drop-editor-best-examples-of-countdown-timers-in-emails.md)