--- title: "WhatsApp Campaign Types" slug: "whatsapp-campaign-types" description: "WhatsApp Campaign Types reference. Learn about the various campaign formats: Single Message, Purchase Confirmation, Event Reminder, Trigger Message, Cart Reminder and how to pick the right one for your audience" tags: ["whatsapp campaign", "whatsapp campaign types"] updated: 2025-12-29T10:57:52Z published: 2025-12-29T10:57:52Z canonical: "academy.insiderone.com/whatsapp-campaign-types" --- > ## Documentation Index > Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt > Use this file to discover all available pages before exploring further. # WhatsApp Campaign Types You can create five different types of messages using WhatsApp: - [Single Message](/v1/docs/whatsapp-campaign-types#single-message) - [Purchase Confirmation Message](/v1/docs/whatsapp-campaign-types#purchase-confirmation-message) - [Event Reminder Message](/v1/docs/whatsapp-campaign-types#event-reminder-message) - [Trigger Message](/v1/docs/whatsapp-campaign-types#trigger-message) - [Cart Reminder Message](/v1/docs/whatsapp-campaign-types#cart-reminder-message) ## Single Message [Single message](/v1/docs/create-a-single-whatsapp-message-campaign) helps you send one-off and predefined messages to notify your users about promotions, offers, and discounts. You can also segment your users based on their engagement to receive more clicks and earn more revenue. It enables you to: - send promotional messages, special offers, and discounts, - update your users about the latest developments, - send messages to the subscribers' list with the help of [Saved Segments](/v1/docs/saved-segments). ## Purchase Confirmation Message [Purchase confirmation](/v1/docs/create-a-purchase-confirmation-whatsapp-message-campaign) enables you to send a message to your users after they successfully complete a purchase. You can provide a purchase ID and URL in your message template. Adding a URL can also help you drive traffic back to your website. For example, you can send a Purchase Confirmation Message when a user: - purchases a pair of shoes, you can send a message as shown above along with the product name, purchase ID, and the URL of your website. - completes their flight check-in; you can send a message with the boarding pass as a QR code for them to use the QR code during their flight. Therefore, you can create a seamless experience as they do not need to receive any other SMS or email. - buys a ticket to a festival, you can send a message with the page URL where they can see the line-up. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/purchase-confirmation-visual-_1_(1).webp) ## Event Reminder Message [Event reminder](/v1/docs/create-an-event-reminder-whatsapp-message-campaign) helps you send a reminder message to your users before an event/appointment starts. For example, you can send an Event Reminder Message when a user: - has a doctor's appointment, and you do not want them to miss it. - has booked a flight, and it is time for check-in. - has a festival/theatre ticket, and you want to excite them about the event. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screen%20Shot%202023-04-25%20at%2012.21.53.png) ## Trigger Message You can use [trigger messages](/v1/docs/create-a-trigger-whatsapp-message-campaign) to send messages to your users based on their behavior and actions on your website. You can target your users based on the different rules you set. For example, you can send them a Trigger Message to encourage them to buy a raincoat or umbrella on a rainy day. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1740469345494.png) ## Cart Reminder Message You can send [cart reminders](/v1/docs/create-a-cart-reminder-whatsapp-message-campaign) to your cart abandoners to engage them with an interactive flow. When a user does not finalize the purchase, you can send them a message with a pre-approved template to remind the related product in their cart. You can add options to make it an interactive flow for your user. You can receive responses from your users in three different types: positive, negative, and other. Depending on their response, you can direct them to your website with the URL of the products or use the link as a reminder. You can direct them to your call center or customer support if there is an unexpected response.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1740469464083.png) ## Related - [Single WhatsApp Message Campaign](/single-whatsapp-message-campaign.md) - [Event Reminder WhatsApp Message Campaign](/event-reminder-whatsapp-message-campaign.md) - [Purchase Confirmation WhatsApp Message Campaign](/purchase-confirmation-whatsapp-message-campaign.md) - [Trigger WhatsApp Message Campaign](/trigger-whatsapp-message-campaign.md) - [Cart Reminder WhatsApp Message Campaign](/cart-reminder-whatsapp-message-campaign.md) - [Carousel WhatsApp Message Campaign](/carousel-whatsapp-message-campaign.md)