---
title: "Web Segments"
slug: "web-segments"
description: "Web Segments let you divide users into targeted subgroups — from purchasing and visiting behavior to predictive, RFM, and onsite segments."
tags: ["on-site segment"]
updated: 2026-07-31T06:56:07Z
published: 2026-07-31T06:56:26Z
canonical: "academy.insiderone.com/web-segments"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Web Segments

Segmentation is the process of dividing a broad consumer group into subgroups based on shared characteristics. Segments are used in all campaigns to specify the group of recipients. If you do not apply any segment, your campaign will be delivered to all available users.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1731909177148.png)

Segmentation is a very effective marketing strategy for personalization. With segmentation, you can deliver more relevant content to each group of recipients. This will increase open and click rates, thus increasing revenue.

The available Web Segment categories are as follows:

- [Predictive Segments](/v1/docs/web-segments-predictive-segments)
- [Purchasing Behavior](/v1/docs/web-segments-purchasing-behavior)
- [Visiting Behavior](/v1/docs/web-segments-visiting-behavior)
- [First-Party Segments](/v1/docs/web-segments-first-party-segments)
- [Onsite Campaign History](/v1/docs/web-segments-onsite-segment)
- [Onsite Segment](/v1/docs/web-segments-onsite-segment)
- [CRM Attributes](/v1/docs/web-segments-crm-attributes)
- [RFM](/v1/docs/web-segments-rfm)