---
title: "Web Segments: Predictive Segments"
slug: "web-segments-predictive-segments"
description: "Predictive Segments use AI to classify users by purchase likelihood, lifecycle stage, discount affinity, and attribute affinity for smarter targeting."
tags: ["predictive segments", "web segments"]
updated: 2026-07-31T06:57:56Z
published: 2026-07-31T06:57:56Z
canonical: "academy.insiderone.com/web-segments-predictive-segments"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Web Segments: Predictive Segments

Predictive Segments are AI-driven segmentation groups that classify users based on behavior, shopping frequency, and personal interests. These segments help you anticipate user actions and deliver targeted campaigns with higher conversion potential.

> [!NOTE]
> **Further reading**: [Predictive Segments](https://academy.insiderone.com/docs/audience-predictive-segments).

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1718178691782.png)

## Predictive Segment types

Predictive segments have the following sections:

### Likelihood to Purchase

- Predicts the probability a user will make a purchase in the next 7 days, using real-time behavioral data.
- **Example**: Likelihood to Purchase - is - High → Target high-LTP users with promotions or reminders.

### Customer Lifecycle Status

- Categorizes users by stage in the customer journey (e.g., Visitor, Potential Buyer, Customer).
- **Example**: Customer Lifecycle Status - is - Potential Buyer → Nurture users toward conversion.

### Discount Affinity

- Classifies users based on their response to discounts, distinguishing discount seekers from premium shoppers.
- **Example**: Discount Affinity - is - High → Send higher-than-average discount offers or coupons.

### Attribute Affinity

- Segments users who have a preference for specific categories, products, or custom attributes based on past interactions.
- **Example**: Attribute Affinity - is - {Category} - {Product} → Show tailored product recommendations.

## Use cases

- Target high Discount Affinity users with price alerts via [Web Push](/v1/docs/web-push-overview) for above-average discounts or offer coupons ([Scratch Coupon / Side Coupon Menu](/v1/docs/web-suite-overview)).
- Engage Attribute Affinity users with [banners](https://academy.insiderone.com/docs/manage-banners-with-onsite-experiment) showcasing their preferred categories or products.