---
title: "Web Push Notification Logs on Google Analytics 4"
slug: "web-push-notification-logs-on-google-analytics"
tags: ["web push ga", "web push notification logs", "web push utm"]
updated: 2026-03-03T11:04:58Z
published: 2026-03-03T11:04:58Z
canonical: "academy.insiderone.com/web-push-notification-logs-on-google-analytics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Web Push Notification Logs on Google Analytics 4

If you've tagged your Web Push campaign URLs with [UTM parameters](/v1/docs/web-push-utm-settings), you can track their performance directly in Google Analytics 4 (GA4). This helps you analyze the traffic, engagement, and conversions driven by your [Web Push campaigns](/docs/types-of-web-push-notifications).

## Access UTM Data via Standard Reports

1. ## Log in to Google Analytics to go to your GA4 property.
2. Navigate to the **Reports** Section on the left panel.
3. Under **Acquisition**, go to **Traffic Acquisition** to view the traffic source.
4. In the **Traffic Acquisition** report,
  1. Use the Source/Medium or Campaign dimension to filter and analyze UTM-tagged traffic.
  2. Look for traffic attributed to tags like utm_source=insider, utm_medium=push, or your specific utm_campaign.

## Create a Custom Exploration Report (Optional)

For more detailed tracking and segmentation:

1. Go to Explore in the left panel.
2. Click **+ Create a new Exploration**.
3. In the Variables panel:
  1. Add dimensions such as Campaign, Source / Medium, or Landing Page.
  2. Add metrics like Sessions, Conversions, Engaged Sessions, etc.
4. Use filters to narrow down data by specific UTM parameters (e.g., utm_campaign=back_in_stock).
5. Customize visualizations to analyze trends, compare performance, and identify high-performing campaigns.

## Related

- [Web Push: UTM Settings](/web-push-utm-settings.md)
- [Overall Web Push Analytics](/overall-web-push-analytics.md)
- [Web Push Campaign Level Analytics](/web-push-campaign-level-analytics.md)