---
title: "Web Push: Message Link Types"
slug: "web-push-message-link-types"
description: "Learn the difference between Custom and Dynamic message links for Web Push notifications, including fallback URL behavior when values are empty."
tags: ["custom link", "dynamic link", "web push message link"]
updated: 2026-09-23T19:32:45Z
published: 2026-09-23T19:32:45Z
canonical: "academy.insiderone.com/web-push-message-link-types"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Web Push: Message Link Types

Message Link is the URL the user will be redirected to when they click the Web Push notification. You can provide it in two ways:

## Custom link

The custom link is the static URL you enter manually.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-G1MNGBLS.png)

## Dynamic link

When you select the dynamic link, you can use default or custom attributes, which should be pre-defined in custom user attributes. You can also define a fallback to ensure that your Web Push messages are not disrupted if the URL source value is empty.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1723120902514.png)

> [!NOTE]
> The Fallback URL field will automatically display the value set in the [Web Push Settings](https://academy.insiderone.com/docs/web-push-settings#general-settings). If you leave the input field empty, the fallback value will still be used.

## Related

- [Single Web Push](/create-a-single-web-push.md)
- [Trigger Web Push](/create-a-trigger-web-push-campaign.md)
- [Back in Stock Web Push](/create-a-back-in-stock-web-push.md)
- [Cart Reminder Web Push](/create-a-cart-reminder-web-push-campaign.md)
- [Price Drop Web Push](/create-a-price-drop-web-push.md)