---
title: "User Rules"
slug: "user-rules"
description: "Explains User Rules, which trigger campaigns based on a user's visit frequency, time spent on site, login status, ad blocker use, and web push status."
tags: ["user rules", "campaign rules"]
updated: 2026-04-28T13:22:17Z
published: 2026-04-28T13:22:17Z
canonical: "academy.insiderone.com/user-rules"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# User Rules

User Rules enables you to trigger your campaign based on the frequency or duration of a user's visits to your website and their log-in status (e.g., *Logged in User - is*).![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1718868337289.png)

## User Rules definitions

- **Number of matching a custom rule by user**: Targets users who trigger the same custom rule (which should be already created) multiple times (e.g., *Number of matching a custom rule by user - is - {ruleName} - {2 count}*).
- **Number of matching a custom rule by a user in past (n) days**: Targets users who trigger the same custom rule (which should be already created) multiple times in (n) day(s) (e.g., *Number of matching a custom rule by a user in past (n) days - is - {ruleName} - {7 days} - {3 count}*).
- **Time Spent on Site**: Targets how much time a user has spent on the site based on certain pages or rules. The timer is not reset on each landing but calculates the total time spent (e.g., *Time Spent on Site - is - {ruleName} - {30 seconds}*).

> [!NOTE]
> Even if the user is idle or switches to another tab (without closing the original page), it still counts toward "time spent on site."
- **Visit Count in past (n) days**: Targets how many times a user has visited the site in (n) day(s) (e.g., *Visit Count in past (n) days - is - {7 days) - {2 count}*).
- **Page-Based Time Showing:** Targets how much time a user has spent on a page URL (e.g., *Page Based Time Showing - is - poshstreet.co/new-arrivals - {30 seconds}*).
- **Ad Blocker:** Targets users with Ad Blocker enabled (e.g., *Ad Blocker - Active*).
- **Logged In User**: Targets users who are logged in on the website (e.g., *Logged In User - is*).
- **Web Push Users**: Targets users based on their web push permission status (e.g., *Web Push Users - Blocked opt-in*).

> [!NOTE]
> Page-Based Time Showing, Ad Blocker, and Web Push Users rules are available for OnSite and [Architect](/v1/docs/introduction-to-architect) campaigns.

> [!NOTE]
> All the rules mentioned depend on your website mapping, which the Insider One team completed after the [Insider Tag integration](/docs/developer-guide-insider-tag-integration). Therefore, if you encounter any problems, you should submit a request through the Insider One Help Center. We strongly recommend implementing a full-scope Insider Web SDK to avoid potential issues.

## Use Cases

- You can display a lead collection form for unregistered users.
- To increase engagement, you can send a notification to a user who hasn't visited the website in the last 90 days, letting them know how much you've missed them.
- If the user visits outlet pages more than 3 times, you can display the Hamburger Menu and place the clearance offers there.
- With the responsive on-page campaign, you can ask users with AdBlockers to turn them off and offer them a discount if they do.
- If the user spends more than two minutes on the cart page, you can offer a coupon code via the Side Coupon Menu.
- You can display the App Download template for users who are not logged in.

## Related

- [Page Rules](/page-rules.md)
- [Page Behavior](/page-behavior.md)
- [Weather Rules](/weather-rules.md)
- [Browser Storage Rules](/browser-storage-rules.md)
- [Custom Rules](/custom-rules.md)
- [Data Layers](/data-layers.md)
- [Website Trigger](/website-trigger.md)
- [Traffic Source](/traffic-source.md)
- [Purchasing Behavior](/purchasing-behavior.md)
- [Data Match](/data-match.md)
- [Display Time Settings](/display-time-settings.md)