--- title: "Get Started with Insider One" slug: "user-guides-welcome" description: "Introduces Insider One's InOne platform and outlines the 3-step onboarding path, plus an overview of AI, messaging, optimization, and search products." updated: 2026-06-29T14:53:13Z published: 2026-06-29T14:53:17Z canonical: "academy.insiderone.com/user-guides-welcome" --- > ## Documentation Index > Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt > Use this file to discover all available pages before exploring further. # Get Started with Insider One Insider One is an AI-powered Growth Management Platform (GMP) that brings audience segmentation, cross-channel personalization, AI product recommendations, and cross-channel analytics into a single panel built for marketers. These user guides show you how to integrate Insider One with your site, build and personalize campaigns across every channel, and measure their impact. ## New to Insider One? Start here Work through these three steps to go from your first login to your first live campaign. 1. **Tour the InOne panel**. Get familiar with the landing dashboard, the navigation menu, and the campaign listing page. See [Step-by-Step InOne](/v1/docs/step-by-step-inone). 2. **Learn how products are organized**. The InOne panel groups its tools around use cases rather than channels, so you find features by the outcome you want. See [InOne Navigation and Products](/v1/docs/inone-navigation-and-products). 3. **Set up your account**. Log in, invite teammates, and configure your panel settings. See [Log in to Your InOne Account](/v1/docs/log-into-inone-account) and [Account Settings](/v1/docs/inone-account-settings). ## Explore Insider One products Insider One delivers personalized experiences across AI, autonomous agents, journey orchestration, messaging, personalization, recommendations, and experimentation. Open the overview for the product you need. ### AI - [**Insider One AI**](/v1/docs/insider-one-ai)**.** Accelerate campaign creation, content generation, audience building, analysis, and everyday marketing workflows with built-in AI assistance across the Insider One platform. - [**Agent One**](/v1/docs/agent-one)**.** Deploy autonomous AI agents for customer support and shopping assistance that leverage your knowledge base, catalog, recommendations, and customer data to deliver personalized conversations. ### Journey Orchestration - [**Architect**](/v1/docs/introduction-to-architect)**.** Build cross-channel customer journeys that orchestrate personalized experiences across web, app, email, SMS, push notifications, WhatsApp, and more using a unified customer profile. ### Messaging - [**Web Push**](https://academy.insiderone.com/docs/web-push-overview)**.** Send personalized browser notifications, including triggered, cart reminder, back-in-stock, and price drop campaigns. - [**App Push**](https://academy.insiderone.com/docs/app-push)**.** Engage mobile users with personalized push notifications, including rich formats, geofence, conversion, recurring, and cart reminder campaigns. - [**Email**](https://academy.insiderone.com/docs/email-channel)**.** Create AI-assisted promotional and recurring email campaigns, including discounts, newsletters, and cart recovery messages designed to maximize deliverability. - [**SMS**](https://academy.insiderone.com/docs/sms-overview)**.** Reach customers with promotional, welcome, and cart reminder SMS campaigns. - [**WhatsApp**](https://academy.insiderone.com/docs/whatsapp-overview)**.** Deliver personalized conversations, notifications, and automated customer updates through WhatsApp. - [**Notification Center**](https://academy.insiderone.com/docs/introduction-to-notification-center)**.** Create an on-site notification hub where visitors can browse announcements, promotions, and updates. - [**Tab Talk**](https://academy.insiderone.com/docs/tab-talk-overview)**.** Re-engage visitors who are about to leave your website with customized browser tab messages. ### Conversational CX - [**Mindbehind**](https://academy.insiderone.com/docs/mindbehind). Build AI-powered conversational experiences for marketing, commerce, and customer support across messaging channels. Create chatbots, automate customer interactions, enable conversational shopping, and assist live agents with NLP- and LLM-powered conversations. ### Optimization - [**Web**](https://academy.insiderone.com/docs/web-suite-overview)**.** Personalize your website with responsive templates, popups, banners, embedded content, and gamification experiences. - [**App**](https://academy.insiderone.com/docs/app-templates)**.** Build personalized in-app experiences using mobile templates, including in-app messages, lead generation, gamification, social proof, and WhatsApp triggers. - [**InStory**](https://academy.insiderone.com/docs/instory-overview)**.** Deliver story-style, mobile-inspired content experiences on your website to increase engagement. - [**Category Optimizer**](https://academy.insiderone.com/docs/category-optimizer)**.** Dynamically personalize navigation menus and category pages based on visitor behavior. ### Recommendations - [**Web Smart Recommender**](https://academy.insiderone.com/docs/smart-recommender-overview)**.** Display AI-powered product recommendations on your website using multiple recommendation algorithms. - [**App Smart Recommender**](https://academy.insiderone.com/docs/introduction-to-app-smart-recommender)**.** Deliver personalized product recommendations inside your mobile app. ### Experimentation - [**Onsite Experiment**](http://academy.insiderone.com/docs/onsite-experiment-overview)**.** Run A/B tests and experiments to optimize web experiences, conversion rates, and average order value. - [**App Content Optimizer**](/v1/docs/app-content-optimizer)**.** Test and update mobile app content and UI elements without requiring a new app release. ### Search and Merchandising - [**Eureka**](https://academy.insiderone.com/docs/eureka-overview). Deliver AI-powered site search with natural language understanding, personalized search results, merchandising controls, configurable facets, and high-performance search APIs to help shoppers find the right products faster. ## Related - [Step-by-Step InOne](/step-by-step-inone.md) - [InOne Navigation & Products](/inone-navigation-and-products.md) - [Basic Concepts and Glossary](/basic-concepts-and-glossary.md)