---
title: "Use Cases for Geofence App Push "
slug: "use-cases-for-geofence-app-push"
description: "Insider One's Geofence App Push supports proximity marketing uses, such as welcoming shoppers, following up after visits, and sharing coupon codes."
tags: ["app push use cases", "geofence app push"]
updated: 2026-08-28T11:12:00Z
published: 2026-08-28T11:12:00Z
canonical: "academy.insiderone.com/use-cases-for-geofence-app-push"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Use Cases for Geofence App Push

You can use the [Geofence App Push](https://academy.insiderone.com/docs/geofence-app-push) for various use cases. Some are as follows:

| ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Sep%2022%2015-15-43.png) | You can send a Geofence App Push to users who have not purchased from your brand in the last 30 days to encourage them to visit your shop and increase engagement. |
| --- | --- |
| ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Sep%2022%2016-32-03.png) | You can send an app push to users with a **high Likelihood to Purchase** who are active in their **Customer Lifecycle Status** to offer discounts and encourage purchases. |

## More use cases

Geofence app push campaigns trigger when a user **enters** or **exits** a location you define, so you can pair location context with your existing segments:

- **Welcome shoppers at the door** (a proximity marketing example): Trigger an **enter** campaign on your store geofence to greet nearby customers with a timely offer as they arrive.
- **Follow up after a visit:** Trigger an **exit** campaign to thank customers as they leave, invite them back, or prompt a review.
- **Re-engage lapsed customers near a store:** Combine a store geofence with a segment of users who have not purchased recently to drive footfall.
- **Give out coupon codes:** Connect your Geofence Push campaign to a [Template from Push](/docs/apptemplate-from-push), trigger the push once the user enters the store geofence, and display a coupon code in an InApp once the user clicks it. Narrow who's eligible by targeting the campaign at a specific segment, such as a loyalty tier or RFM group, so only those users receive the coupon when they enter the geofence.
- **Re-target near-store shoppers who haven't purchased in-store:** Ingest offline POS transactions via the [Upsert User Data API](/docs/upsert-user-data-api) as a custom event (e.g., offline_purchase). Build a [Standard Segment > Events](/docs/standard-segments-events) condition for users who have not triggered that event within a set window, and target that segment with a [Geofence Push](/docs/geofence-app-push) that fires on store entry, reaching people who browse or visit but haven't converted in-person.
- **Nudge holders of an unredeemed coupon back into the store**: Send a custom event (e.g., coupon_redeemed) from your POS or coupon service whenever a code is used. Build a segment of users who received a coupon but haven't triggered that event, then target that segment with a [Geofence Push](/docs/geofence-app-push) on store entry to remind them their code is still active.

A single campaign fires on **one** state only: enter **or** exit. To cover both, create two separate campaigns. Refer to the [FAQ about Geofence App Push Notification](https://academy.insiderone.com/docs/faq-geofence-app-push-notification) for the full behavior.

## Good to know before you launch

Keep these limits in mind when you plan location-based journeys:

- **One state per campaign:** A campaign targets either the **enter** or the **exit** state, not both. Build two campaigns to cover entry and exit.
- **Up to 20 geofences per campaign**: You can attach **up to 20 geofences** to a single campaign; they are combined using the **OR** function.
- **20-geofence device limit**: Because of iOS and Android platform constraints, each device tracks at most 20 geofences at a time, the 20 nearest to the user's current location.
- **One push per 24 hours**: A user receives at most one push from the same geofence campaign every 24 hours; extra sends are dropped as **re-eligibility**.
- **Radius up to 2000 m**: The geofence radius must be **2000 meters or less**.
- **Continuous tracking requires "Always" permission**: On iOS, entry/exit is detected in the background only when the user grants the **"Always"** location permission; with **"While Using**," detection occurs only while the app is active.

## Related

- [Geofence App Push](/geofence-app-push.md)