---
title: "UAE SMS Guideline"
slug: "uae-sms-guideline"
description: "Follow UAE SMS guidelines in Insider One to comply with local SMS regulations, sender ID requirements, and messaging compliance standards for campaigns."
updated: 2026-05-14T12:41:27Z
published: 2026-05-14T12:41:27Z
canonical: "academy.insiderone.com/uae-sms-guideline"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# UAE SMS Guideline

You can refer to the UAE SMS guidelines, which will help during onboarding.

| Locale Name | ISO Code | Region | Dialing Code | Available Routes |
| --- | --- | --- | --- | --- |
| United Arab Emirates | AE | MENA | +971 | Promotional Transactional |

## Promotional Routes

| Available Sender IDs | Comparison of Sender IDs | Opt-out Options for Sender IDs |
| --- | --- | --- |
| Dynamic Alphanumeric Sender ID | - Between 3 - 11 characters. - Must be related to the brand name. - Marketing SIDs are currently not allowed. - 10 MPS is the default | - Unsubscribe with External/Internal Link - Shortcode (for Du & Etisalat) - The SMS must include an opt-out method. |

## Transactional Routes

SenderID approval processes are the same for transactional routes to use the [SMS transactional API](/v1/docs/send-transactional-sms).