You cannot make any changes to External Platform Integrations without having either an Administrator or an Editor with PII access in InOne. Refer to User Roles for further information.
TikTok integration enables you to send your Insider segments to TikTok for remarketing purposes. This allows you to gain the ability to:
- Re-engage users according to their actions on the web.
- Utilize the power of AI-driven predictions to create targeted groups of audiences for effective retargeting.
- Connect with your audience on the platform they prefer to increase the retention rate and boost conversions.
- Enhance your targeting of potential customers and make more informed choices about ad spending with AI.
With this guide, you can find answers to the following questions:
How can I start using TikTok Remarketing?
If you want to add a TikTok account to use TikTok remarketing,
1. Navigate to Settings > Inone Settings on the Insider One's InOne panel.
2. Go to the Integration Settings tab and scroll down to find TikTok Ads Integration. Click the Continue with TikTok button.
3. Log in with your TikTok account and mark the Ad Account & Audience Management checkboxes.
4. Click the Add TikTok Account button, select the TikTok Advertiser ID, and click the Add button. Then, it will be available on the InOne.
5. You will see that your connected account will reside under the table below.
How can I send a segment from Insider to TikTok?
- Click on the icon located under the TikTok column on the Saved Segments listing page.
- Select your TikTok Ads account from the dropdown.
- Enable the Start sending toggle to validate sending.
- Click Send to save your changes and set the segment up and running daily.
- Once the segment is sent from Insider, you can display the audiences that Insider sent with an “Insider” prefix, such as Insider-{segment_name}.