---
title: "Text-only emails"
slug: "text-only-emails"
updated: 2026-01-21T08:06:16Z
published: 2026-01-21T08:06:16Z
canonical: "academy.insiderone.com/text-only-emails"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Text-only emails

Text-only emails provide a personal touch and make your communication more direct and genuine. Unlike typical HTML emails, the text-only emails resemble the messages sent from personal inboxes with fewer branded elements and design features.

The text-only marketing emails are effective for various reasons.

- **Personal touch:** These emails mimic the appearance of personal emails and make the recipients feel like they are receiving a message from a real person. The simplicity of text-only emails can help build trust.
- **Higher deliverability:** Text-only emails are less likely to be flagged as spam. This increases the chances of reaching the recipient’s inbox. They also load faster without heavy graphics or HTML elements and are accessible even on slower internet connections.
- **Improved readability:** Text-only emails do not have flashy images or complex layouts and are easy to read. This helps recipients focus more on the message, often leading to higher engagement rates.
- **Better accessibility:** These emails are more compatible with screen readers, smartwatches, and other assistive technologies. This way, a wider audience can read them. Text-only emails also look good on any device, be it a desktop, tablet, or smartphone
- **Low production costs**: It requires less time and resources to create text-only emails.
- Flexible use cases: Text-only emails are suitable for various purposes, such as welcome messages, apologies, feedback requests, regular updates, etc.

Overall, text-only emails are a powerful tool in marketing due to their simplicity, sincerity, and ability to foster genuine connections with recipients.

To create a text-only email:

1. Go to the **Design** step of your email campaign and click the **Select Template** option.
2. Select a **blank template** under Default Templates.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot at Jul 15 12-55-00.png)

1. In the structure, click the **Text** element and add your text.

To adjust the width of your text box, go to **Appearance** > **General Settings** > **Message width**. You can also change the padding settings of the text block.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot at Jul 15 12-57-08.png)

1. To test your message, click the Test Message button at the top of the page, add your email address and check the authorization box.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot at Jul 15 12-58-22.png)

Once you test your message, save this step and proceed with your campaign setting as usual.