---
title: "Tab Talk Analytics"
slug: "tab-talk-analytics"
tags: ["tab talk", "tab talk campaign", "tab talk statistics"]
updated: 2026-04-29T07:12:52Z
published: 2026-04-29T07:12:52Z
canonical: "academy.insiderone.com/tab-talk-analytics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Tab Talk Analytics

To better understand your campaigns, you can assess outcomes using the specific figures for each campaign. You can utilize Insider One's real-time analytics to monitor the performance and effectiveness of your campaigns, enabling you to make informed decisions for your next steps.

For a detailed look at a [Tab Talk campaign](/v1/docs/create-a-tab-talk-campaign)'s performance, click **Analytics** on the campaign you want to view on the Tab Talk campaign listing page.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-LSVJ5JHM.png)

You can view the results based on the time range you select. To export the result, click the **Export** button, which will generate an Excel file or a URL link that you can share.

You can reach your campaign page, edit it, or view the details under the **Actions** menu.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-Q8L7AJCJ.png)

## Impression Funnel

You can change the Conversion Criteria, Baseline, and Date Range to see the performance.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-BZQG7ZFH.png)

- **Impressions**: The number of times that your users viewed your variant.
  - **Effective Days**: The number of days on which at least one variant had been viewed more than 10 times.
- **Conversion-through Rate**: The percentage of clicks to the impressions.
  - **Clicks**: The total number of times that users clicked the links in your variants.
- **Conversion Rate Uplift**: The percentage of the conversion rate difference between the variant and the control group.
  - **Conversion Rate**: The percentage of conversions to the impressions.
- **Average Order Value (AOV)**: The division of the revenue by the number of conversions.
- **Incremental Revenue**: The revenue difference between the variant and the control group.

## Metrics

You can analyze metrics based on impressions, conversions, and conversion rates on a daily, weekly, or monthly basis.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1699551120281.png)

## Purchases Goal Metrics

You can select and compare the Purchase goals metrics of your variations.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1729166996664.png)

- **Impression**: Number of unique visitors that became part of the variation.
- **Conversion**: Number of successful primary goal conversions.
- **Conversion Rate**: Number of conversions divided by the number of delivered campaigns.
- **Uplift**: An increase in the conversion rate of variation compared to the control group.
- **Significance**: Expressed as a percentage, it indicates whether a campaign or personalization is effective at prompting action, based on impressions or uplift.
- **Probability to Win**: Refer to [Probability to Win](/v1/docs/probability-to-win).
- **Incremental Revenue**: Extra revenue from personalization campaigns versus the control group.
- **Incremental Conversion**: Extra conversions from personalization campaigns versus the control group.
- **Revenue**: The value of purchases made from your variant.
- **Average Order Value (AOV)**: The revenue ratio to the total number of purchases.
- **AOV Uplift**: Percentage of the Average Order Value difference between the variant and the control group.

For further information, refer to [Metric Definitions](/docs/metric-definitions).

## Related

- [Create a Tab Talk Campaign](/create-a-tab-talk-campaign.md)
- [FAQ about OnSite Analytics](/faq-about-onsite-analytics.md)
- [Export Your Onsite Analytics](/campaign-analytics-exporting-your-results.md)
- [OnSite Analytics](/onsite-analytics.md)
- [Onsite Analytics: Metric Definitions](/metric-definitions.md)