---
title: "Standard Segments"
slug: "standard-segments"
description: "Standard Segments target users by existing attributes or past interactions, from purchasing and visiting behavior to attributes, events, and location."
tags: ["standard segments"]
updated: 2026-07-31T06:11:54Z
published: 2026-07-31T06:12:29Z
canonical: "academy.insiderone.com/standard-segments"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Standard Segments

Standard segments help you target users based on their existing [attributes](/docs/default-attributes) or previous interactions.![This image shows the standard segments tab.](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1729088738620.png)

The standard segments offer the following segmentation options:

- [Purchasing Behavior](https://academy.insiderone.com/docs/standard-segments-purchase-history)
- [Visiting Behavior](https://academy.insiderone.com/docs/standard-segments-visit-history)
- [Attributes](https://academy.insiderone.com/docs/standard-segments-attributes)
- [Events](https://academy.insiderone.com/docs/standard-segments-events)
- [Data Comparison](/v1/docs/standard-segments-data-comparison)
- [Email Engagement](https://academy.insiderone.com/docs/standard-segments-email-engagement)
- [Reachability on Channel](/v1/docs/standard-segments-reachability-on-channel)
- [Annual Occasions](/v1/docs/standard-segments-annual-occasions)
- [Device Attributes](/v1/docs/standard-segments-device-attributes)
- [User Attributes](/v1/docs/standard-segments-user-attributes)
- [Custom Attributes](/v1/docs/standard-segments-custom-attributes)
- [Geofence](/v1/docs/standard-segments-geofence)
- [Location](/v1/docs/standard-segments-location)
- [Unsubscribe Groups](/docs/standard-segments-unsubscribe-groups)