---
title: "Standard Segments: Location"
slug: "standard-segments-location"
description: "Explains the Location standard segment in Insider One: targeting users by city or country from their last-known IP address, with setup requirements."
tags: ["segment with location", "standard segments"]
updated: 2026-01-20T14:58:48Z
published: 2026-01-20T14:58:48Z
canonical: "academy.insiderone.com/standard-segments-location"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Standard Segments: Location

The Location segment determines a user’s location based on the IP address their device last used. An IP address is assigned by the internet access point and can be pinpointed to a general area. The last known IP helps locate the user’s device for targeted campaigns.

## Requirements

To use the Location segment:

- [Web Suite](/v1/docs/web-suite-overview): Location information is collected automatically by default
- [Mobile App Suite](/v1/docs/app-templates): Each app must submit location tracking permission to Google and Apple. Once approved, Insider One can automatically retrieve the user’s location

## How to configure the Location segment

You can segment users by:

- **City**: Select one or more cities where the user was last located.
- **Country**: Select one or more countries where the user was last located.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1729093823356.png)