---
title: "Standard Segments: Events"
slug: "standard-segments-events"
tags: ["segmenting with events", "standard segments"]
updated: 2026-01-20T16:11:41Z
published: 2026-01-20T16:11:41Z
canonical: "academy.insiderone.com/standard-segments-events"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Standard Segments: Events

The Events segment targets users based on whether they perform a specific event. Both [default events](/v1/docs/default-events) (e.g., page visits) and [custom events](/v1/docs/create-and-edit-custom-attributes-events) (e.g., special button clicks) can be used for segmentation.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1729089483545.png)

## How Events work

Events allow you to segment users based on button clicks and page visits. Such information is collected through the [Insider Tag](/docs/integration-guides-web-insider-tag-integration), or [Web](/v1/docs/insider-web-sdk-integration-guide) and [Mobile App SDK](https://academy.useinsider.com/docs/developer-guide-mobile-app). The example below displays an event with one of its parameters.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screen%20Shot%202022-08-11%20at%2016.47.27.png)

When you click **+Add Event Parameter**, you can also apply **multiple** **value** selection, which enables you to select more than one value to filter users in one box. You can easily choose them from the value dropdown menu. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Aug%2011%2016-50-24.png)

For example, if you want to target users who made purchases in TRY and USD, you can include them under one segment box instead of adding two segment boxes separately.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screen%20Shot%202022-08-11%20at%2016.53.29.png)

Alternatively, you can segment your audience based on their interaction with the app push action buttons, as tracked by the App Push Action Button Clicked event.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1742458079685.png)

> [!NOTE]
> You can use the Events segment to select all data types except date and boolean for event parameters.

> [!NOTE]
> You should consider TTL (Time-to-Live) for event data when segmentying; refer to [Data Retention](/v1/docs/data-retention) for limits.

## Important notes on Value Availability

- The segmentation step displays event values from the last 30 days only.
- If you don’t see values:
  - There may be no data for the event or parameter.
  - There may be no new data in the last 30 days.
- Check several user profiles to verify whether the parameter exists.