---
title: "Standard Segments: Email Engagement"
slug: "standard-segments-email-engagement"
description: "The Email Engagement segment targets users by open and click behavior — Responsive, Engaged, Super-Engaged, Unengaged, or Uninterested — to boost campaigns."
tags: ["email engagement", "standard segments"]
updated: 2026-07-31T06:28:08Z
published: 2026-07-31T06:28:08Z
canonical: "academy.insiderone.com/standard-segments-email-engagement"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Standard Segments: Email Engagement

In email marketing, engagement is measured by your campaigns’ open rates and click rates. The Email Engagement segment helps you:

- Re-engage inactive subscribers.
- Reward highly engaged subscribers with special offers.
- Maintain and improve your sender reputation.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1719333102334.png)

> [!NOTE]
> The Email Engagement segment is available in [Architect](/v1/docs/introduction-to-architect), [Email](/v1/docs/email-channel), and [Dynamic Segments](/v1/docs/dynamic-segments).

## Segmentation options

The Email Engagement segment offers the following segmentation options:

| Segment | Definition |
| --- | --- |
| Responsive Users | Subscribers who have **clicked** an email in the past **60 days** |
| Engaged Users | Subscribers who have **opened** or **clicked** an email in the past **30 days** |
| Super-Engaged Users | Subscribers who have **clicked** an email in the past **30 days** |
| Unengaged Users | Subscribers whose **last email open** or **last click date** is more than **90 days ago** |
| Uninterested Users | Subscribers who have never opened or clicked any email |