---
title: "Standard Segments: Custom Attributes"
slug: "standard-segments-custom-attributes"
tags: ["custom attributes", "custom attributes segments", "standard segments"]
updated: 2026-01-20T15:12:48Z
published: 2026-01-20T15:12:48Z
canonical: "academy.insiderone.com/standard-segments-custom-attributes"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Standard Segments: Custom Attributes

Custom attributes track specific user behaviors or interactions on your website, enabling personalized targeting. Some Custom Attributes examples include the last product a user favorited, the number of visits to the Electronics category.

You can use custom attributes to build user-specific campaigns, targeting users based on whether they meet certain attribute conditions.

## Requirements

To use the Custom Attributes segment:

- At least one user must have at least one [custom attribute](/v1/docs/create-and-edit-custom-attributes-events) recorded on the web.

## How to configure the Custom Attributes segment

1. Select the custom attribute from the dropdown (previously created in the system)
2. Choose the operator (e.g., equals, contains, greater than)
3. Enter the value (e.g., Product X, 5 visits) ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1729093258612.png)