---
title: "Standard Segments: Attributes"
slug: "standard-segments-attributes"
tags: ["segmenting with attributes", "standard segments"]
updated: 2026-01-20T16:14:49Z
published: 2026-01-20T16:14:49Z
canonical: "academy.insiderone.com/standard-segments-attributes"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Standard Segments: Attributes

The Attributes segment targets users based on whether they have a specific attribute and the value of that attribute. You can segment by both [default attributes](/v1/docs/default-attributes) (e.g., first name, last name, email) and [custom attributes](/v1/docs/create-and-edit-custom-attributes-events) (e.g., last visited product, loyalty tier).

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1729089346217.png)

## How Attributes work

Attributes are user-related information such as first name, last name, email, last visited product, etc. They are collected through the [Insider Tag](/docs/integration-guides-web-insider-tag-integration), or [Web](/v1/docs/insider-web-sdk-integration-guide) and [Mobile App SDK](https://academy.useinsider.com/docs/developer-guide-mobile-app).

The value that you target depends on the data type of the attribute. The example below displays a *number* attribute.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screen%20Shot%202022-03-21%20at%2008.57.38.png)

You can also apply **multiple** **value** selection, which enables you to select more than one value to filter users in one box. You can easily choose them from the value dropdown menu.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Aug%2011%2016-35-04.png)

For example, if you want to target users with a set of names, you can include them under one segment box instead of separately adding two segment boxes.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screen%20Shot%202022-08-11%20at%2016.37.16.png)

> [!NOTE]
> You can use this feature to select data whose type is **string** or **array** for attributes. Numbers and boolean types are not available.

## Important notes on Value Availability

- The segmentation step displays values from the last 30 days only
- If you do not see values:
  - There may be no data at all for that attribute
  - There may be no data received in the last 30 days
- Check a few user profiles to confirm whether the parameter exists