---
title: "SMS Campaign Tags"
slug: "sms-campaign-tags"
description: "Covers how to use tags in Insider One SMS campaigns to organize campaigns, filter listing and analytics views, and refine campaign data exports and reports."
updated: 2026-08-10T07:57:58Z
published: 2026-08-10T07:57:58Z
canonical: "academy.insiderone.com/sms-campaign-tags"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SMS Campaign Tags

You can use tags to keep your SMS campaigns organized and easy to manage across teams and reporting views.

## Why use tags

- Locate and filter specific campaigns faster on the [SMS campaign listing page](/v1/docs/sms-listing-page-elements).
- Keep campaigns structured by grouping them by topic, goal, or team.
- Apply tag-based filters when reviewing [analytics](/v1/docs/sms-analytics-overview) or exporting campaign data.

## Add tags to your campaign

Tags are added in the **Launch** step when setting up your SMS campaign. At this stage, you have two options:

- **Pick an existing tag**: Choose from tags already saved in your account.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-UJNTLF5S.png)
- **Create a new tag**: Type a new tag name and save it for use across future campaigns.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-QVXS66G8.png)

## Where tags appear

Once added, tags are visible in two places:

- The **Tags** column on the [SMS campaign listing page](/v1/docs/sms-listing-page-elements).

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-B1U21W0J.png)
- The [overall SMS analytics](/v1/docs/sms-analytics-overview) view, where you can filter and sort campaign results by tag.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-LYXK3LA6.png)

You can also use tags to narrow down results when exporting reports.