---
title: "SMS Campaign Prioritization"
slug: "sms-campaign-prioritization"
description: "Learn how to rank and schedule your SMS campaigns for optimal timing, performance, and audience impact."
tags: ["campaign prioritization", "send sms in order", "sms prioritization"]
updated: 2026-01-11T12:55:30Z
published: 2026-01-11T12:55:30Z
canonical: "academy.insiderone.com/sms-campaign-prioritization"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SMS Campaign Prioritization

The Campaign Prioritization feature addresses a crucial need for organizing the sending of multiple campaigns simultaneously. Instead of dispatching every SMS message at once, you can send them in a smart order. By offering the option to prioritize campaigns, Insider One ensures more reliable delivery and accurate campaign completion metrics, which reflect true engagement rates.

## How does SMS Campaign Prioritization help?

It allows you to prioritize a specific campaign, ensuring it launches at the designated time with a more accurate calculation of estimated delivery times. By prioritizing a campaign, Insider One can allocate the necessary speed to maintain the desired message throughput, thus providing precise timing information to you.

## How does SMS Campaign Prioritization work?

Campaigns are given priority based on their starting time. When you select the **Send Later** option in the Launch step of your SMS campaign, the campaign will be listed with a Scheduled status on the Prioritization tab.

When the designated time arrives, the status will change to Running, and you can monitor its progress bar.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1720010726675.png)

If you designate another campaign for the same hour, you must select an alternative time to continue; you will then see the earliest suggested time to launch your campaign.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1720011159585.png)

Thanks to the Campaign Prioritization feature, Insider One ensures that the prioritized campaign effectively utilizes the assigned throughput, reducing the impact of other simultaneous campaigns.