--- title: "Single WhatsApp Message Campaign" slug: "single-whatsapp-message-campaign" description: "Learn how to create a single WhatsApp message campaign in Insider One to send one-time promotional messages and engage users with offers and updates." tags: ["how to create a whatsapp msg", "how to send single msg", "send whatsapp message", "whatsapp single message"] updated: 2026-06-03T07:10:59Z published: 2026-06-03T07:10:59Z canonical: "academy.insiderone.com/single-whatsapp-message-campaign" --- > ## Documentation Index > Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt > Use this file to discover all available pages before exploring further. # Single WhatsApp Message Campaign > **Suggested reading**: [Create a WhatsApp Business Template on InOne](/v1/docs/create-a-whatsapp-business-template-on-inone) Single message helps you send your users one-time and predefined messages to inform them about the latest promotions, offers, and discounts. You can also segment your users based on engagement to receive more clicks and earn more revenue accordingly. The Single message enables you to: - Send promotional messages, special offers, and discounts. - Update your users about the latest developments. - Send messages to the subscribers list with the help of Saved Segments. Creating a WhatsApp Message campaign starts with [template creation](/v1/docs/create-a-whatsapp-business-template-on-inone). After WhatsApp approves your templates, you can start creating your WhatsApp Single message campaign. In this article, you can find answers to the following questions: - [How can I create a Single WhatsApp message?](/v1/docs/create-a-single-whatsapp-message-campaign#create-a-single-whatsapp-message) - [How can I segment my audience?](/v1/docs/create-a-single-whatsapp-message-campaign#segment-your-audience) - [How can I design my Single WhatsApp message?](/v1/docs/create-a-single-whatsapp-message-campaign#design-your-single-whatsapp-message) - [How can I set my goals?](/v1/docs/create-a-single-whatsapp-message-campaign#set-your-goals) - [How can I launch my Single WhatsApp message?](/v1/docs/create-a-single-whatsapp-message-campaign#launch-your-single-whatsapp-message) ## Create a Single WhatsApp message 1. Navigate to **InOne** > **Campaigns** > **Messaging** > **WhatsApp**. 2. On the listing page of WhatsApp, click the **Create** button to start. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-HFSMAUDI.png) 3. Name your campaign, choose the campaign type as Single, and click the **Create** button. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/sng*.png) ## Segment your audience In the Segments step, select your **Subscriber Language** to create your content accordingly. Select “All Languages” if you do not want to segment your users by language. Create a **Segment** group to target the relevant audience. You can use the following segmentation options: [Predefined Segments](/v1/docs/predefined-segments-overview), [Standard Segments](https://academy.useinsider.com/docs/standard-segments), [Predictive Segments](https://academy.useinsider.com/docs/audience-predictive-segments), [RFM](/v1/docs/rfm-segments), and [Saved Segments](https://academy.useinsider.com/docs/saved-segments). Click **Save and Continue**. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-DU5M530H.png) ## Design your Single WhatsApp message > In the Design step, you can only use the [pre-approved templates](/v1/docs/create-a-whatsapp-business-template-on-inone) you have applied for. While creating your templates, you can use media, which are images, videos and documents, variables, emojis, and action buttons. > > - Using variables and emojis in templates is highly recommended since they help you make your content more friendly and, therefore, more personalized. > - The media are useful for drawing users' attention. They can be personalized according to their attributes. > - Using buttons will help you engage with your users and target them more efficiently. For example, you can offer a discount coupon in the second message after the user chooses the positive reply in the first message. 1. In the Design step of your campaign, select the pre-approved template that you want to use for your campaign in the dropdown list. The most recent 10 templates are displayed by default in this dropdown list. You can also type the template's name in the search field to find it. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/templatedd.png) > If you want to [create a Carousel campaign](/docs/create-a-carousel-whatsapp-message-campaign), you should select the relevant pre-approved [Carousel template](/docs/create-a-whatsapp-business-carousel-template-on-inone). 2. In the Template Elements field, you will see the video, document, or image headers if you have uploaded them when creating your template. You can click the **Change** button to update and check the media in the preview. - If your template has a **video** element, you should upload a video in MP4 or 3GPP (.3gp) format and no larger than 16 MB. > [!WARNING] > Changing a file’s extension to .mp4 or .3gp does not convert it into an MP4 or 3GPP format. The video must be originally encoded in MP4 or 3GPP; otherwise, it might fail the format check and result in an error. If your video is in a different format or exceeds the size limit, you must convert or resize it before uploading. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/videosng*.png) > [!NOTE] > If you encounter a media upload error related to the video codec when uploading a video URL, refer to the [troubleshooting steps](https://academy.insiderone.com/docs/create-a-whatsapp-business-standard-template-on-inone#troubleshoot-whatsapp-video-upload-errors-codec-issues) to resolve the issue. - If your template has a **document** element, upload it in PDF format, no larger than 20 MB. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/pdfsng2*.png) In the Image Type field, you can select three image options: - **Custom Image** enables you to upload a specific image to the message. The same image will be sent to all recipients. Upload an image file (PNG, JPG, or JPEG) up to 5 MB, with a maximum resolution of 1920×1920 pixels.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-9LSZ9X92.png) - **Dynamic Image** enables you to add a personalized image to the message. The image will be differentiated according to the attribute chosen, such as *Last Abandoned Product Image* or *Last Visited Product Image. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/dynimg*.png)* - **Custom Image URL** allows you to add a direct image URL to display a custom image in your campaign. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-9QLN56QL.png) > [!NOTE] > When using a **Custom Image URL** in your WhatsApp campaign, ensure your image link meets the following requirements to avoid validation errors: > > - **Supported formats:** Only `.png`, `.jpeg`, and `.jpg` file extensions are supported. Formats such as `.webp` are not supported. > - **Direct image link:** The URL must point directly to the image file and end with a supported file extension. > - **HTTPS requirement:** The URL must start with `https://`. > - **No IP-based URLs:** URLs using IP addresses are not supported. > - **Maximum length:** The URL can be up to 1024 characters long. > - **Unsupported links:** File-sharing links (such as Google Drive viewer URLs) are not valid because they do not point directly to the image file and might be rejected by Meta. > - **Troubleshooting:** > - If your image uses an unsupported format (such as `.webp`), convert it to `.png` or `.jpg` and upload it to a hosting service. > - If you are using Google Drive, replace the viewer link with a direct file URL. > - Alternatively, use the “**Custom Image“** option to upload the image directly. > - **Error message:** All validation issues display the same message:`Enter a valid Custom Image URL to continue.` This message does not indicate the exact reason for the error, so ensure your URL meets all the requirements above. 3. If you use the **Call to Action** **(CTA)** buttons in your message, you can change the website link to the dynamic ones, allowing for personalized buttons. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/ctasng.png) You can also use **deep links** in your **Visit Website** CTA buttons when creating a WhatsApp campaign. To use a deep link, replace the existing CTA URL with your mobile app deep link. For example: `myapp://product/123` > [!WARNING] > Deep links work only on mobile devices and require the related mobile application to be installed on the recipient’s device. After the template is approved, the phone number in the **CTA** buttons cannot be changed. For additional information about the **CTA** template, refer to [Track Links in WhatsApp Campaigns](https://academy.useinsider.com/docs/track-links-in-whatsapp-campaigns). To structure your URL correctly, avoid using invalid characters like commas (,) or exclamation marks (!). If included, they must be encoded to prevent errors. 4. Select the attributes you want to use as the variables to make the message more personalized if the template has them. Using **dynamic attributes** helps you personalize the message content, which can increase the click-through rate (CTR). ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1716365345157.png) 5. If your template has quick reply buttons, you can create response messages. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1732798016146.png) The response messages don't need to be pre-approved, since end users already engage with the brand when they click the quick reply button. If your campaign has become 'passive,' reply messages will not be sent when the end user clicks the quick reply buttons. 6. Under the **Response Option**, create an auto-reply message for users who select this option in your message. Your auto-reply can include text, an image (dynamic or custom), a video, a document, a link, emojis, and dynamic content to deliver a more personalized experience. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-XKCTRJV6.png) If you want the response to be handled by a third-party chatbot when the user clicks the button, select the **External Platform Response** option. You can configure the response directly on the third-party chatbot platform that you use. Refer to the [Third-party Chatbot Connection to WhatsApp](/docs/third-party-chatbot-connection-to-whatsapp) guide for setup instructions. > [!NOTE] > The Unexpected Messages (auto-reply) option is managed at the phone number level. Even if the [Conversational API](/v1/docs/whatsapp-conversational-api) is enabled for your account, this option remains available unless a **Conversational webhook URL** has been configured for the selected phone number. If the Conversational API is active and a Conversational webhook URL has been added for that number, this option will appear disabled and cannot be turned on. If it was already enabled when a Conversational webhook is added, it will be automatically turned off. > > You can configure the Unexpected Messages (auto-reply) at [WhatsApp Settings](/v1/docs/whatsapp-settings#unexpected-messages). --- You can also shorten URLs in your messages to avoid long links.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1716370951649.png) You can enable UTM Parameters to track your campaign's performance on Google Analytics by assigning tags to your message links.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1716371013701.png) You can also check what your message looks like under the **Preview** area. You can also see it with responses for the templates with quick reply buttons.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/previewsng*.png) When you finish your design, click **Save and Continue**. ## Set your goals In the Goals step, you can set goals to track the performance of your campaign and strategize it accordingly. Purchases come as the primary goal by default. You can change it based on your needs.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1712332203402.png) You can also set the Goal Conversion Duration. It is the time interval that starts after a user clicks a campaign for the first time. During that time interval you set, when your goal is achieved, the campaign will be logged as a conversion. Click **Save and Continue** to proceed. > Refer to [Attribution Methods Across Inone](https://academy.useinsider.com/docs/attribution-methods-across-inone#messaging) for more details on WhatsApp attribution. ## Launch your Single WhatsApp message When you finalize the configuration of your campaign, you can make it ready to go in the Launch step. 1. You can send your message immediately or later at a specific time, or save your design as a draft and continue configuring it later. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1716371707339.png) 2. You can assign or create tags for your campaign to reach it later easily. You can add up to 6 tags to a campaign and filter them according to their tags. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1716371618630.png) 3. Under Frequency Capping, you can override the limit of messages that the users can receive within a specified period, which is assigned in [Global Frequency Capping settings](https://academy.useinsider.com/docs/inone-advanced-settings#channel-frequency-capping). ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1733326636076.png) 4. You can keep your notes in the designated area as well. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1716371898932.png) 5. On the right side of the screen, you will see an information area that displays the total number of recipients and indicates if everything is set to send your message. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-ZTWRX3F7.png) 6. When you finalize all your configurations and your campaign is ready, we highly suggest you [test](/v1/docs/review-and-test-your-whatsapp-campaign) your campaign before launching it. After ensuring that everything goes as expected, click the **Launch** button to start it. ## Related - [Purchase Confirmation WhatsApp Message Campaign](/purchase-confirmation-whatsapp-message-campaign.md) - [Event Reminder WhatsApp Message Campaign](/event-reminder-whatsapp-message-campaign.md) - [Trigger WhatsApp Message Campaign](/trigger-whatsapp-message-campaign.md) - [Cart Reminder WhatsApp Message Campaign](/cart-reminder-whatsapp-message-campaign.md) - [Carousel WhatsApp Message Campaign](/carousel-whatsapp-message-campaign.md)